Where did "Phase" come from?

[Lord]

When did Marvel begin to call their first 6 films phases? I remember that when i made the MCU: Phase II thread it wasn't called that yet, i called it that because at the time i was interested in the cancelled Star Trek: Phase II tv show and thought the name would fit. Only months after did i see them calling the next series of movies Phase II.

Coincidence or are Marvel execs keeping an eye on these forums?

 

[JB-the-Hunter]

It makes sense

 

[spideymouse]

When did Marvel begin to call their first 6 films phases? I remember that when i made the MCU: Phase II thread it wasn't called that yet, i called it that because at the time i was interested in the cancelled Star Trek: Phase II tv show and thought the name would fit. Only months after did i see them calling the next series of movies Phase II.

Coincidence or are Marvel execs keeping an eye on these forums?

I think Feige first said "phase one" at NYCC 2011, 5 months after you coined it. Nice job influencing the vocabulary surrounding a major pop culture icon!

 

[ThePhantasm]

Clearly they are ripping off DC. I mean, what happens when you switch "Phase II" around? You get "Two-Face."

Seriously Marvel, try not to be so obvious.

 

[Spidey-Quad]

I always assume that it came from the Star Trek universe. "Set phase on stun!"

 

[spideymouse]

Did some digging. Maybe you guys will remember this from back then Apparently Clark Gregg called what is now known as Phase I "a first act in this giant epic that they're attempting" in an interview with Time Magazine in September 2010. Interestingly enough, this is what he said later about a possible Agent Coulson movie: "I’m ready. I’m waiting for that call. Definitely Agent Coulson is really shrewd, he doesn’t get into fights that he can’t win. So he’s waiting for the right moment, for a feeble enough opponent to come along." Ironic, huh?

A week later that year, Time dubbed what we now call Phase II as "Marvel's Movie Act 2," referring to a quote by Paul Gitter, president-consumer products for Marvel Entertainment, about Marvel Studios possibly building towards a second large event in 2017.

It's funny to quote really old articles, but it's also interesting from a historical standpoint!

 

[kaijunexus]

When did Marvel begin to call their first 6 films phases? I remember that when i made the MCU: Phase II thread it wasn't called that yet, i called it that because at the time i was interested in the cancelled Star Trek: Phase II tv show and thought the name would fit. Only months after did i see them calling the next series of movies Phase II.

Coincidence or are Marvel execs keeping an eye on these forums?

The Lord sayeth, the Marvel useth.

 

[misjuevos]

i always think of the onslaught crossover event. it was full of phase 1's and 2's, and impact 1&2.

 

[redhawk23]

I've always found it interesting that their terms reflect the Shield weapons program.

 

[CaptainCraig]

^^^^
I thought that was an interesting coincidence as well.