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I feel like some people are living in an alternate universe. I just read a Forbes article on this and Scott is excited by how this movie is performing. I come here and you'd think it was flopping hard or getting stunted. The movie has been out, what 4 weeks? It's doing better than SS in dailies but the numbers still get spun into a negative. I don't get it.
There can be positive and negative mini-events in the run of a very successful film or one that fails completely. A film that has a great opening weekend and a great 2nd weekend might have a disappointing 3rd weekend for eg. Just because something is overall positive doesn't mean the mini-events within that run can't be analysed for further clues to the remaining performance. Even TFA saw a very steep dropoff a couple of weeks after its absolutely world-beating start while Avatar saw a stunted opening weekend. None of that means that anyone has necessarily lost sight of the big picture - in this case that WW is a roaring success regardless.