Okay, so here's the thing, this is the film that's supposed to be set in the 90s? That's the first big no. This should be set in 1984, just a year after the last one. We just got introduced to the new X-Men as teenagers, how about we actually get to see them as students in Xavier's academy? As for it being about Jean Grey as the Dark Phoenix, it could potentially work but if Kinberg is looking to craft an overarching story, I'd bet this is the first movie to deal with the situation and it won't be an immediate Dark Phoenix film but maybe only part of the comic adapted to life.
Then there's the fact that Kinberg is writing, directing and producing. That means that the only people who can talk back to him are Hutch Parker and Lauren Shuler Donner. He will have the most creative control seen by any director in this franchise. Could be a good thing, it could be a bad thing.
I mean as a creative mind, let's not forget that Kinberg has spearheaded Star Wars: Rebels, Designated Survivor and Legion - three successful television shows and Matt Nix's X-Men will probably be successful as well. He produced movies like X-Men: First Class, Elysium, Cinderella, the Martian, Deadpool and Logan. His next production, Murder on the Orient Express is shaping up to be a critical hit as well. He was a creative consultant on Star Wars: The Force Awakens. As a writer, he wrote Sherlock Holmes, X-Men: Days of Future Past and some of the best episodes of Star Wars: Rebels. He's got quite a few successes as a creative mind under his belt. People shouldn't forget that when bashing Kinberg.
However, let's not forget that the average rating of his films and average approval rating [both going by Rotten Tomatoes' calculated values] are 43.7 % and 5.2/10. Both of these are as high as they are because of the extremely high score of Days of Future Past which does affect the average.
The very first film that he wrote, XXX: State of the Union, was supposed to be another Vin Diesel vehicle until he dropped out because he was dissatisfied with Kinberg's script. Sure it doesn't help that Kinberg had to hastily rewrite the script to accommodate for Diesel's departure, Ice Cube's arrival and new director Lee Tamahori - director of the worst Brosnan Bond film. All this a little bit before the actual filming would begin. I guess you can say that he did well enough with the pressure on him, but the fact remains, something was wrong enough with his original script to cause Vin Diesel to drop out. The same Vin Diesel who did XXX: Return of Xander Cage, which has 44% and a 4.8/10 approval rating.
The next film that he wrote, Mr. & Mrs. Smith, is way better. It's actually not a bad movie. It's completely his concept, no production struggles or anything like with XXX because he wrote this, polished it and then sold it. It's not a bad movie. It got average reviews and made bank. Let's not forget, though, the biggest criticism with the film was the weak script. That's right there in the Rotten Tomatoes consensus. The movie succeeded in spite of Kinberg's script.
X-Men: The Last Stand didn't actually get terrible reviews when it came out. It got fairly good reviews, but bad in comparison to X2. It's always been hated by fans though. After Days of Future Past, a lot of people said it was Zak Penn's fault that The Last Stand ended up the way it did, not Kinberg and went on to blame Penn for nearly ruining the Avengers - which he didn't, Whedon just didn't want to direct Penn's screenplay. Here's the thing though, Kinberg has openly taken the blame for The Last Stand and acknowledges it as his fault. He decided to work with Zak Penn, he decided how to accommodate Rothman (whom people on this board hate, but don't forget that he is the most succesful studio producer ever - although the guy in charge of Disney now'll give Rothman a run for money) and Rothman's demands and oh yeah, it was Kinberg who worked in Ratner's ridiculous desires to add honours to that man's career (like Ratner wanting to create the most magnificent sequence of his life or some ********).
Now Jumper you can't apply the blame to Kinberg at all really, since it was David S. Goyer's crappy screenplay that Liman called Kinberg in to fix, after Jim Uhls' failed to do so already. Liman must've been happy with Kinberg on Mr. and Mrs. Smith. I'm sure this is why they haven't worked together again since. I'm sure it isn't why Liman left Gambit, though. He had issues with some other guy I remember reading. You can blame Kinberg for not fixing this movie, but after the guy who wrote Fight Club failed to do that already...
Sherlock Holmes is actually a really good movie. He co wrote this but you can probably credit him with it since he was the most experienced screenwriter on there. Lionel Wigram's wrote two movies other than this, and only one, which is pretty good, has been released. If King Arthur is good, maybe we can give him more credit. The other guy, Anthony Peckham, wrote a ****** Michael Douglas movie, the great Book of Eli and got fired off of Jason Bourne. The fourth screenwriter, Michael Robert Johnson, really only helped with the story since it was his first screenplay. This is probably Kinberg's first screenwriting success and it is pretty good.
This Means War is a movie he produced as well. So he probably bought Timothy Dowling's screenplay and being the producer and a screenwriter, changed whatever he wanted. I'll say it though, the screenplay isn't that bad for this film. It's the way it's used that sucks. You can put that on McG, whose hiring you can put on Kinberg. So, take that how you will.
X-Men: Days of Future Past - you guys've already discussed this a lot really. He pretty much took a script by Jane Goldman and Matthew Vaughn and rewrote it. It wasn't up to Bryan Singer's standards but Kinberg producing be damned, Singer's got **** you status with FOX. Singer wanted a dialogue heavy film and worked with Kinberg to get just that. Make no mistake, Kinberg did write this movie. You have to give Goldman and Vaughn credit, they did help craft the story, you have to give Singer credit, he did help craft the dialogue - but Kinberg did write it.
Fantastic Four, read about the production or watch the videos on Youtube, some of them are really good. Either way, you can't blame Kinberg for this debacle since he used it to save you guys from Trank's Fantastic Four. Fox authorized a screenplay by Slater and Trank. Kinberg producing, also second unit directing (probably to get experience for his own eventual directorial debut). If Trank's directorial problems are true, then we can't blame Kinberg's performance since he was forced to rewrite the script while filming while taking over as director.
X-Men: Apocalypse. Remember when Brian Singer posted the screenplay tease on Instagram and it was written by Dougherty, Harris, Singer and Kinberg but the final script only had Kinberg as screenwriter? That screenplay also had a massive alien Shi'ar ship, a huge Four Horsemen opening sequence with a fight on the Nile and other changes. The budget probably got higher than FOX was comfortable with, Kinberg changed it to bring it down to size - I mean look at the difference between the early reported budget and the actual budge. Singer stayed on board but it wasn't the movie he intended to make anymore, the disaster film that explored mutant origins. It's still his movie though, and he takes credit for its failure but that's probably what happened.
So, that being said... Kinberg given full creative control could be a good thing. The last two times that happened, with Sherlock Holmes and Mr. and Mrs. Smith, he did fairly well. Under Singer's leash, he did good with Days of Future Past. It seems like he's honestly the fall guy, though. The guy you call in to help make sure your bad movie doesn't end up as bad as it could. I mean, he's done that role for Fantastic Four, This Is War, Jumper, The Last Stand and XXX: State of the Union. It's a lot of his career. He can write good, he's shown that, but most of what he's worked on is bad.
Hopefully he's written something good since he's working unimpeded it seems like. Whether or not his direction is up to par remains to be seen.