AmazonTube: A possible viable competitor to YouTube?

VINE is coming back. Anything is possible at this point.
 
Fans will follow where ever the creators go because they are loyal to the creators brand, not youtube's brand. I follow the happenings on Youtube quite a lot and what the community is going through. A lot of those creators have millions of supporters who know the frustrations the content creators are going through at the moment. Youtube is in a strange place at the moment where it can't clarify it's own stance on what constitutes the type of content that's allowed on their platform, and this is making life hell for creators costing them countless thousands of dollars. Creators might want to be loyal to Youtube, but they're also not giving them much incentive to be loyal.

If a rival comes along that irons out those issues and delivers a system that isn't going to cost creators thousands in ad revenue and maybe even adds something new to the experience then it's only going to take one big name channel to move across and show the positives of the new platform for there to be an avalanche of creators jumping ship.

But you’re ignoring the business aspect of it all. YouTube execs are aware of what you are saying. Once a viable competitor pops up (and don’t assume Amazon will be viable, as I said earlier, their streaming platform is clunky ****...neither creators nor users will switch to a broken platform), Youtube will suddenly become much more clear on their creator policies and become much more creator friendly. It’s more logical, from the business perspective of a creator, to stay put than switch if things are almost equal. So they stay. AmazonTube fails and folds in a couple years, then YouTube just changes back and this process repeats.
 
But you’re ignoring the business aspect of it all. YouTube execs are aware of what you are saying. Once a viable competitor pops up (and don’t assume Amazon will be viable, as I said earlier, their streaming platform is clunky ****...neither creators nor users will switch to a broken platform), Youtube will suddenly become much more clear on their creator policies and become much more creator friendly. It’s more logical, from the business perspective of a creator, to stay put than switch if things are almost equal. So they stay. AmazonTube fails and folds in a couple years, then YouTube just changes back and this process repeats.

I agree with Matt on this point. Brand recognition is key, and Youtube is as recognizable a brand as there is. Yes, there are flaws in their system that need ironed out and some healthy competition would do them some good (like Matt, said, these issues would be quickly fixed if they had real competition...but when you have no competition, why make the effort or spend the money to make the fixes), but at the end of the day, Youtube is like Facebook or Google. It's one of the main brands of the internet. Any competitor is immediately starting at a disadvantage.
 
To make a comparison where I see Amazontube at the end of the day, I see it as being less 90s WCW (to YT's WWF), and more XFL to the NFL. The top dog of the equation is very clear.
 
VINE is coming back. Anything is possible at this point.

Good god why?!? I mean yay cause it could get rid of the Viners flooding into YouTube, but ugh!

Also I think Amazon will need a Tila Tequila level person from YouTube to get the ball rolling like she did for Myspace. She took her many friends from Friendster with her and overnight Myspace garnered a million users. I mean there's Pewdiepie, but it would have to be someone who has appeal across more people.
 
Also, MySpace vs Facebook is a false equivalence. MySpace launched in August 2003. Facebook launched in February 2004. These two brands were built simultaneously. MySpace never had a prolonged period of unchallenged market dominance. They were founded almost simultaneously and then one pulled away from the other.
While these dates are technically true, it's not exactly the reality of the situation. Yes, they were founded at that time, but facebook wasn't public until about 4 years later. So Myspace had a solid 3-4 year lead. But even after it went public, it took an additional 3+ years for people to completely abandon the MySpace ship. It's not like facebook went public, and then MySpace was obsolete the next day. These things take time.

As far as YT goes, all it would take, is for the ad revenue to be better for the content creators. For the most part, YT is a free platform, and it's built by it's content creators and their audiences. They have a symbiotic relationship. If the content creators see that they can make 25%-50% more money on ads over at a new streaming site, they will go there, and their audience will follow. For over a year now, YT has hit content creators financially. Most people have seen around a 50% dip in their ad revenue, while also getting flagged, demonetized, or just outright censored. Again, if these creators see a platform that is similar to YT, but with ads that are paying them more, they'll move. Money talks.

And as long as Amazon can make enough apps for phones, tablets, video game consoles, and TVs, people will go where their favorite content creators are. You can already see this with YT and Twitch. I've seen plenty of audiences go to either platform, depending on where their favorite content creator is. I've seen popular video game YT'rs who had a massive audience make a switch to Twitch, where they saw an exponentially growth, while they abandoned their YT channel. So we're already seeing it happen a little bit with video game YT'rs. And for people who do both YT and Twitch, I can just see this being even more of a reason to stay at the AmazonTube site, as it'll most likely be tied to Twitch's site, as well(Amazon owns Twitch).

So who knows, we'll see. Either way, nothing will happen overnight. We'll just have to wait and see if this even comes to fruition.
 
So yeah V2 or Vine 2 is a thing.
 
But you’re ignoring the business aspect of it all. YouTube execs are aware of what you are saying. Once a viable competitor pops up (and don’t assume Amazon will be viable, as I said earlier, their streaming platform is clunky ****...neither creators nor users will switch to a broken platform), Youtube will suddenly become much more clear on their creator policies and become much more creator friendly. It’s more logical, from the business perspective of a creator, to stay put than switch if things are almost equal. So they stay. AmazonTube fails and folds in a couple years, then YouTube just changes back and this process repeats.

I'm not ignoring it, I'm saying Youtube has become too messy of a platform and they themselves don't even know what to do about it. The brand is already being tarnished by hit piece journalism against the site which cost them advertisers, which has resulted in them panicking and costing creators thousands in ad revenue. They do nothing but find band aid solutions to fix the problems with the site and they don't communicate with the community. There's even blatant favouritism between creators as demonstrated by the whole Logan Paul fiasco.

The issue is Youtube has never been forthright about what content is allowed on its site, how its trending tab works, and how creators can monetise their video. The guidelines are intentionally vague in order to generate as many different videos as possible to get as many views on the site as possible. Not only that, but youtube has slowly stepped away from the values the site was built on, being it's a site for creators. When a lot of these bigger creator channels have built their livelihoods on the back of the platform all it's going take is a new site with a better financial model and clearer guidelines in place for them to make the switch.
 

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