Doritos creator dies

[Immortalfire]

http://www.ajc.com/news/nation-world/man-credited-with-creating-1188729.html?cxntlid=thbz_hm

DALLAS — Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.

A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen tells The Dallas Morning News (http://dallasne.ws/qzPm9E) the family plans on "tossing Doritos chips in before they put the dirt over the urn."

West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.

RIP, and thank you for creating one of my favorite things

 

[Ultra Lantern]

R.I.P. Arch West and thank you for the Doritos.

 

[Victarion]

Thanks for my mantits, asshat.

 

[Blitzkrieg Bop]

They're burying an urn?

 

[Raiden]

Doritos is my favorite chip/munchie snack, moreso than potato chips. Not the 3D Doritos, though.

 

[chesslover]

He should be Frito-Layed to rest

 

[Aesop Rocks]

Goodnight, sweet prince.

 

[Spidey-Bat]

RIP even though the only Doritos I liked were the 3D ones they released around Attack of the Clones.

 

[Hotwire]

He should be Frito-Layed to rest

Yes, he should out on the hill on the Cool Ranch.

 

[Spider-Vader]

RIP. Thanks for creating Nacho Cheese Doritos. *licks cheesy fingers*

 

[Fanticon]

his ashes will be orange...and delicious. RIP.

 

[Wolf Boy]

They should put his ashes into little sachets inside Dorito's packets for flavouring.

 

[bullets]

I preferred Cool Ranch Doritos. So very good..


Never cared for the 3D's but I liked the Ali Landry commercials.

 

[SuperSoldier985]

I'm gonna spill some Cool Ranch out on the street for my fallen homie.

 

[Immortalfire]

Eat Doritos, live to be 97.

 

[Spider-Aziz]

R.I.P. Arch West and thank you for the Doritos.

This

 

[steintym]

I had some at lunch today ... Cool Ranch ... Mmmmm!

 

[Immortalfire]

By the mod powers vested in me by the mighty Mirko, I hereby declare this week...Doritos Week!

Eat Doritos.

 

[Dark Sentinel]

By the mod powers vested in me by the mighty Mirko, I hereby declare this week...Doritos Week!

Eat Doritos.

When can I get mighty mod powers?


RIP Mr. West, thanks for the munchies duuuuuuuude!

 

[Spider-Aziz]

By the mod powers vested in me by the mighty Mirko, I hereby declare this week...Doritos Week!

Eat Doritos.

Sure thing

 

[Lunar_Wolf]

Damn you SHARKTOPUS!

 

[terry78]

I was wondering if there would be any posts likening his ashes to Dorito crumbs, and you did not disappoint.

 

[Sawyer]

[YT]pv9YVCG6NrY[/YT]
RIP

 

[steintym]

By the mod powers vested in me by the mighty Mirko, I hereby declare this week...Doritos Week!

Eat Doritos.

I'm having Doritos with every meal this week ... and between meals too

 

[JJJ's Ulcer]

His friends said he was just a chip off the ol' block.