http://www.ign.com/articles/2013/05/15/ea-getting-rid-of-online-passes "Online Passes the controversial attempt by many publishers to encourage new game sales by locking online-centric content for used copies has become engrained in gaming culture over the last several years. But according to a report on VentureBeat, one major company is doing away with them. Electronic Arts the mega-publisher behind a litany of games including Madden, FIFA, Battlefield, Dead Space, Mass Effect and more will be discontinuing its Online Pass initiative. In a statement provided to VentureBeat, EAs John Reseburg said that none of our new EA titles will include that feature. Reseburg admitted that Online Passes just dont seem to be working. Initially launched as an effort to package a full menu of online content and services, many players didnt respond to the format. Weve listened to the feedback and decided to do away with it moving forward. Many major publishers including Sony and Ubisoft continue to use Online Passes, though interestingly, Microsoft never seemed to go down that road. Will EAs abolishment of this system coerce other publishers to follow suit?" Pretty shocked EA of all companies is doing this!