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Dummies
They are worry some idiot actually will stick their hand in it?
They are worry some idiot actually will stick their hand in it?
Emerson tries to block rebroadcast of show
By Robert Patrick
ST. LOUIS POST-DISPATCH
10/02/2006
Emerson filed a federal lawsuit in St. Louis on Monday, seeking to block the NBC television network from rebroadcasting the pilot episode of the new show "Heroes," which depicts a woman damaging her hand in a garbage disposal made by the company.
The Ferguson-based maker of electric products says NBC Universal Television Studios did not have the right to use the company's In-Sink-Erator brand disposal in the show without permission.
The filing comes complete with color printouts that show a re-creation of a woman putting her hand in the disposal and pulling it out mangled and bloody. The suit says the scene suggests that the Emerson In-Sink-Erator "will cause debilitating and severe injuries, including the loss of fingers, in the event consumers were to accidentally insert their hand into one."
The suit also says the scene "casts the disposer in an unsavory light, irreparably tarnishing the product."
"It's a trademark thing," said Dan Callahan, a spokesman for Emerson, adding that the issue is not the damage that a disposal might do.
The suit mentions plans to rebroadcast the pilot on the USA Network and a Canadian channel, and says it is available online. The suit asks that a judge block rebroadcasts, order NBC to stop using the Emerson trademark and destroy any materials that have Emerson trademarks.
Callahan said the suit was filed Monday and no court action has yet been taken.
The series "chronicles the lives of ordinary people who discover they possess extraordinary abilities," according to the show's website. A NBC employee said the scene illustrates a character's special power of tissue regeneration. The woman puts her hand into the disposal while it is running to retrieve a ring and subsequently heals herself.
An NBC spokesman did not immediately return a call seeking comment.