Showtime
Your Friend In Time
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http://www.youtube.com/watch?v=HooS1rtXDGk
http://money.aol.com/news/articles/...d/20070913064209990001?ncid=NWS00010000000001
The fast food chains Carl's Jr. and Hardee's have pushed the bounds of good taste before with TV ads featuring Paris Hilton, Hugh Hefner and a woman riding a mechanical bull while chomping a burger. But their most recent ads featuring a teacher who dances on her desk and touches her backside while rappers in the classroom talk about her "flat buns" has apparently gone too far.
CKE Restaurants Inc., the chains' parent company, will edit the character from the ad after receiving loud complaints from educators.
"It is unbelievably demeaning to every one of them to promote a television advertisement showing a young teacher gyrating on top of her desk while boys in the class rap about her body in order to sell hamburgers!" Tennessee Education Association president Earl Wiman said in an Aug. 31 press release.
The ad, which features a rap song with the lyrics "I like flat buns," is for the new Patty Melt sandwich available at CKE's Carl's Jr. and Hardee's restaurants nationwide. The sandwich is served on flat-sided hamburger buns. The Carpinteria, Calif.-based company, which has never altered previous ads despite numerous complaints, said this situation was different. "The ad was intended to be humorous and irreverent," Brad Haley, CKE's executive vice president of marketing, said Wednesday. "Since it seemed to be missing the mark with too many people, it justified making a change." The new ad will keep the rap song, which first debuted as a radio spot, but expel the teacher. The edited ad should be ready for distribution by Thursday, Haley said.
http://money.aol.com/news/articles/...d/20070913064209990001?ncid=NWS00010000000001
The fast food chains Carl's Jr. and Hardee's have pushed the bounds of good taste before with TV ads featuring Paris Hilton, Hugh Hefner and a woman riding a mechanical bull while chomping a burger. But their most recent ads featuring a teacher who dances on her desk and touches her backside while rappers in the classroom talk about her "flat buns" has apparently gone too far.
CKE Restaurants Inc., the chains' parent company, will edit the character from the ad after receiving loud complaints from educators.
"It is unbelievably demeaning to every one of them to promote a television advertisement showing a young teacher gyrating on top of her desk while boys in the class rap about her body in order to sell hamburgers!" Tennessee Education Association president Earl Wiman said in an Aug. 31 press release.
The ad, which features a rap song with the lyrics "I like flat buns," is for the new Patty Melt sandwich available at CKE's Carl's Jr. and Hardee's restaurants nationwide. The sandwich is served on flat-sided hamburger buns. The Carpinteria, Calif.-based company, which has never altered previous ads despite numerous complaints, said this situation was different. "The ad was intended to be humorous and irreverent," Brad Haley, CKE's executive vice president of marketing, said Wednesday. "Since it seemed to be missing the mark with too many people, it justified making a change." The new ad will keep the rap song, which first debuted as a radio spot, but expel the teacher. The edited ad should be ready for distribution by Thursday, Haley said.
I thought they were going to use a parody of Sir Mixalot's song from the 90's.
He's the freakin' Richard Branson of the food industry in his own mind.
t: 
