Iron Man Iron Man in the 'Press'

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Found this on his myspace boards from 'Judy" which was from some NY Post Article:


Comic-Con '07's Fantastic Filmmakers: 'Iron Man''s Movie Team Shows Their Heavy Mettle

Scott Huver
Hollywood.com Staff

After 44 years of battling evil, it's about time Iron Man got some respect.


Although he's never been subjected to the sort of ribbing that Aquaman receives, Ol' Shell Head--as he's affectionately known--has yet to enjoy the kind of widespread notoriety that some of his Marvel Comics brethren like Spider-Man, the Hulk, Captain America and the Fantastic Four have known.


This despite an impressive resume: Iron Man was one of the premiere--and continuously published--heroes of the Marvel line, created in 1963 by no less than Stan Lee and Jack Kirby; he's a founding member of the Avengers; his alter ego Tony Stark's a rich and famous playboy industrialist in the Howard Hughes mold; and he's even triumphed over alcoholism. So, where's the love for this knight in golden armor?


From the looks of the reaction of the fans at Comic-Con after being treated to a preview of his upcoming big screen adventure, it looks like it's finally here. The Iron Man footage prompted the biggest buzz of the Con, and now suddenly all eyes are on the Armored Avenger. And the A-list assemblage of talent behind the film is committed to delivering on the promise of the sneak preview that took everyone by surprise.


"Iron Man, I think, is different certainly from like the DC heroes," actor-director Jon Favreau, who's helming the film, told Hollywood.com. ""Where Batman is the character and Bruce Wayne is his cover story. Superman is the character and Clark Kent is the disguise. Tony Stark is the character and Iron Man is his alter ego that he only first begins to explore."


"I think that later on as the character develops is when there's more of a conflict and what he stands for and how hard it is to be Tony Stark when you really become Iron Man," Favreau said. "I think that you're going to be seeing more of Tony Stark and you begin to learn who Iron Man is as Tony Stark learns who he is."


The Man in the Iron Mask

Robert Downey Jr. plays the hero in the iron suit, and he wowed the Con audience in clips that show Stark's glib, cocky devilishly charming side as a prosperous arms dealer as well as his fear, humanity and heroism when he's faced with a life-changing decision involving the technology he's created. "He just starts off as a guy who's desperate to save his own life and is very surprised that he was put into a position where he has to so," said Downey. "I don't think that he had a sheltered life, but that he was just probably in a lot of denial about the ramifications of what he did for a living."


"Stan Lee said that he created this character on a dare to see if, in the very anti-establishment mid- to late-'60s, he could make a Howard Hughes-type billionaire weapons manufacturer in a very non-military industrial complex society but have him have this wound," Robert Downey Jr continued, alluding to a heart injury that prompts Stark to don a suit of armor to keep himself alive and ultimately use his technology to save lives rather than cause destruction. "Stan said that they got more fan mail for this than they got for any other characters, and particularly from women who felt that somehow or other they could turn Tony around. That's before Al-Anon," he laughed, alluding to the character's later battle with the bottle, which may play into the film's plotline.


Four decades after the character's creation, Downey says Iron Man's origins are more relevant that ever. "I think it's a film about survival and being conflicted," he said. "I think it's a pretty apt metaphor for the 21st century human being because we have such a wealth of information and ability, and yet 20 years ago you couldn't just go online and say, 'Oh, that's my opinion that I'll register here.' You had to go out and say or do something about it, or write a letter or something. I just love that kind of 'take action' thing. It's basically someone who's been sheltered by choice and then takes action."


Iron Who?

Favreau's aware that the despite the simplicity of the concept--the superhero in high-tech armor that saves his life literally and metaphorically--Iron Man's lack of name-brand recognition among general audiences initially posed a challenge. "With this title, Iron Man, most people out there in the world they think it's a Black Sabbath song," he joked, wisely incorporating the heavy metal classic into the film's teaser scenes.


Co-star Gwyneth Paltrow, who plays Pepper Potts, Stark's girl Friday, love interest and all-around moral compass, admits she's one of the masses who had to be introduced to the long-running character as an adult. "I'd heard of Iron Man. I'd heard of Spider-Man because my brother had comics around, but I didn't really know anything about comics except for my brother's Underroos in 1982."


But Terrence Howard, who plays Stark's devoted best friend James "Rhodey" Rhodes, who in the comics eventually assumes the Iron Man mantle when Stark succumbs to his alcohol addiction, was extremely familiar with his character, which had a particular resonance to him as a young boy. "I discovered it in like 1978 or 1979," Howard said. "I was 9 or 10 years old. My father gave it to me. I asked him, I said 'There's no black superheroes.' That's why I didn't like [comic books] and he said, 'Well, here's one right here: James Rhodes.'"


"I fell right into that," Howard continued. "The power to stand up and the power to be raised in the traditional sense, to owe so much to the government and to tradition and to sit up and say, 'But I owe more to humanity. I've got to go and fight this cause even though it's duplicitous to my career.' I was formed by James Rhodes because I've been a rebel my entire life, but a rebel with a cause. We need to be more socially conscious to what's taking place in the world now. We can't sit back and let it all happen. We have to give our voices because there's power to that, and sometimes you have to put a little muscle behind it."


Before he could win over mainstream audiences, Favreau knew the first step was to get the stamp of approval from the hard-core fans that populate Comic-Con. "This is the only place that you could come and everyone, all 6,500 people sitting in there, know who the guy is and what he stands for, what the movie better do or not do and what the pitfalls are from having seen other books adapted in a way that they didn't think was respectable or geared towards them. So I knew sooner or later we were going to have to face this group of people."


After showing the audience the eye-popping footage of Stark in both the original gray Mark I armor--an effect achieved, remarkably, without computer animation--and the more traditional sleek red-and-gold Mark III look, created by special effects master Stan Winston and executed in slick CGI by Industrial Light & Magic (Favreau couldn't resist pulling the fans' legs with first unveiling "test footage' that turned out to be crudely animated clips from the little-remembered Iron Man TV cartoons from the '60s) the director was pleased that the comic cognoscenti seemed appropriately wowed.


The unveiling came after a careful, concerted effort to keep images of the armor under wraps during production. "At a certain point we had to release the image of the Mark I, which was a tremendous leap from what was in the books, and so that was good," Favreau explained. "We had a nice little reaction from that. Then [we showed] the Mark III with the red and the gold and they liked that too. So, little by little we got our feet wet until finally I was like, 'Let's just show them what we got.'"


It took some extreme eleventh hour effort to get the shots just right to impress the crowd. "Fortunately, because of the Stan Winston suits that we're built, we had a lot of new camera footage to show," said Favreau, "and ILM scrambled to get those last five shots together so that we could show him flying in the high-tech version of the suit, too. We liked it. It played well and we said, 'Let's see if this dog hunts.' We put it out there and it worked out well."


The Assembly Line

Although in the story Iron Man is the product of one visionary man's genius, behind the scenes creating Iron Man was utterly a team effort. The film is Marvel Productions' first major foray into launching a character franchise on its own, without a big studio's hands-on approach (Paramount Pictures is distributing the film), and the filmmakers and actors were given more latitude than a usual superhero film to find its way collaboratively.


"The character is a combination of Jon and I," said Downey, explaining their approach to building not just Iron Man but Tony Stark. "His direction and my execution. And sometimes my ideas and then his direction of those ideas. My line of dialogue that he scratched and then challenged me to write something better, or his line of dialogue that I judged and we shot anyway, or something that we wrote together and looked at it on paper and said, 'Wow, this isn't going to work –' and then we shot it and it really worked."


Howard says Favreau's experience in front of the camera helped build the team effort "Jon's an improvisational actor, and so that makes him an improvisational director. Which means that it makes him humble enough to recognize that even though we might have a great script there's a better one out there. He's gathered all these great actors together and great people to make the film, and he trusts them."


"Some days we wouldn't get out first shot off for seven hours because we were rewriting and trying to make it work and we only had five more hours to shoot and we never fell behind," Howard continued. "Not once did he say, 'No, we've got to shoot this.' Many times we would shoot three different versions of the scene – the way that Robert and me and wanted to do it, the way that Jon wanted, and the way that Marvel dictated it should be done."


Paltrow sought out a role in the film for the opportunity to work with Favreau and the cast, particularly Downey. "It's always been a dream of mine to work with him and I was so happy to have the opportunity because he's just amazing," she said. "He's so free and he's so present when he's working, and he tries all this great stuff and it just feels very electric. It feels new. You don't feel like you're trudging through your day. There's always something unexpected happening."


Downey said that, after an extended sabbatical from acting to pursue marriage and motherhood, "Gwyneth's instincts were really, really sound. Jon's and mine tended to not be far off on any given day, but if we weren't sure then we'd check in with her. Then Terrence is so smart and has such a knack for a lot of the dialogue and ideas, there were times when he wasn't in a particular scene that he contributed to"


Sharing scenes with his co-stars, Howard quickly joined in the mutual-admiration. "Robert would fight, fight, fight to make sure that every single scene, every moment of every scene was perfect. He would not surrender no matter what. Gwyneth, there's a grace about her that you can't deny on camera and when something's not right she's going to defend the truth. She's not going to defend that handrail of mediocrity, which is normally the basis of compromise. She stands up for truth and now I know what I need to make a film successful creatively."


Comic Book Heroes

If including input from his cast Oscar-caliber actors--including Jeff Bridges, who plays Stark's rival Obadiah Stane--was a natural, Favreau said he also sought out ideas from a less-famous source: the generations of fans who've grown up with Iron Man.


"With movies of this kind there's a real dialogue between the fans and the filmmakers. If you don't accept it, it'll backfire," the director said, knowing that he had more than a little to prove to genre audiences given his resume of mostly comedies like Elf. "When you're dealing with a character like Iron Man and you're coming into it without a body of work that would suggest that you can do a good job with this movie of this genre, you have to make a case for yourself.


"The fans are a tremendous resource for me to learn what people expect of this character," Favreau said of his forays onto fan-driven sites to monitor the emerging buzz on the film, "because there's no way that I can go through 40 years of comic books and learn everything that I need to learn about this guy. So in parsing that information and hearing back what people have to say, even when they're talking to one another and you get to sort of listen in on those conversations on the various sites. You learn what people like, who they gravitate to, what their concerns are…We listened to them. Do it and you're not just humoring them to try and get their support. You actually show that what they've talked to you about or what they've talked to each other about has influenced the way that the movie was made."
 
That's really cool! Thanks for the post AD.
 
Great read, thank you for sharing that article.
 
LOL! 'Duplicitous to my career'! Good find, AD! I was more impressed with what Favs and co. did at SDCC than any other promotion I've ever seen! The major cast was there showing their support, the clip was the perfect mix of just the right scenes, and the Mach 1 display capped it off just right!
 
It was the only panel with a standing ovation at the whole convention all 4 days.
 
That's an interesting read. The more I read about this movie the more pleased I am, it seems as if though Favreau has really set out to make a film with the fans in mind.
 
With all this buzz, I wouldn't be surprised if the movie did $100 it's first weekend. Everyone is talking about it and not just comic book fans, but the general mainstream media as well.
 
Yeah I'm guessing about 90 right now. I hope it opens a few days early.
 
CCI XTRA: JON FAVREAU - MADE IN "IRON"
[FONT=Verdana, Arial, Helvetica]by Remy Minnick, Contributing Writer[/FONT]
[FONT=Verdana, Arial, Helvetica]Posted: August 7, 2007 — More From This Author[/FONT]

[FONT=Verdana, Arial, Helvetica]You may know him as the reason your obnoxious friend always shouts, "Vegas, baby, Vegas!" when heading out on a road trip. Others may still know him as one of the few good casting choices in the "Daredevil" movie. Some may know him as the director of the smash Will Ferrell comedy "Elf". Any way you look at it, Jon Favreau has already left his mark on America cinemas, but now he's about to have his presence forged in iron as the director of Marvel's next comics-to-film adaptation, "Iron Man."
Even with his numerous appearances at the Marvel booth, panels and his appearances with the cast, Favreau still found time amidst the excitement of Comic-Con International in San Diego to sit down with CBR News and discuss all things Tony Stark.
An actor by trade, Favreau's last dip into the superhero genre was in his role as Foggy Nelson in "Daredevil." For "Iron Man," Favreau didn't mind sitting in the director's chair, "because I can always stick myself in the movie, which you saw," Favreau told CBR News, referring to his cameo in the film. As for the rumors about other appearances, including Samuel L. Jackson as Nick Fury, Favreau said, "There is a lot of speculation about cameos in the movie and most of them are completely unfounded. As far as Sam Jackson, as far as I'm concerned there is only one Nick Fury and that is David Hasselhoff."
Why Iron Man? It all came back to producer Avi Arad, who Favreau had met on the set of "Daredevil." "He was talking to me about [how] they're securing the rights to their properties," Favreau explained. "I had always been curious about Captain America. As a character, I loved him. I love the idea of a guy being frozen in ice in World War II and waking up in the turn of the century and seeing who our allies are, who our enemies are, and what America is. There is room for a lot of social commentary, and humor, but as far as the action goes it is a much more challenging title.
"Iron Man, with the technology you have today, this is the first time you could make this hero, you could make a movie about this hero that stays true to the vision of the books and you could depict what the suit could do in a way that you never could before."
Fans always scrutinize any new comic book film, and Favreau admitted,"The biggest hurdle was getting the comic book audience to know that we got the right guy playing Tony Stark. That we're handling the movie with the right tone, with the right humor, with the right personality, with the right look and to get the suit right because that's the only people who know who Iron Man is right now, are the fans. Now it's about educating the rest of the public, and what 'Transformers' showed is that if you have enough visual interest on the screen there will be a curiosity about the movie.
"Iron Man, although he is a superhero and has all those wonderful aspects of the Marvel tradition of a conflicted flawed hero, but you also have the layer of technology that, with ILM, is going to bring visual interest to the suit and the choreography, and you got a little taste of it with the footage [shown at Comic-Con]. You could cut a trailer that has nothing to do with what we all love about Iron Man that would make every kid in America want to see this movie, just because of the layers of technology, the fighting and then the Marvel brand. Don't underestimate that people want to see movies like that, they know they're in for a wild ride when they see wild ride when they see a Marvel logo."
Another topic fans have been curious about is the MPAA rating the filmmakers are aiming for with "Iron Man." "It's going to be PG-13," Favreau confirmed. "That being said, my son, who just turned six, I would very comfortably bring to the film. There are PG-13 movies like 'Van Helsing' that I have to turn off when my kid's watching. Even 'Daredevil' was a little tricky to show him because it felt very violent at times, and so was the character as well.
"With ['Iron Man,'] I wanted to have something in which the action was appropriate for all audiences, but I didn't want to make it a PG family fun film because it was Tony Stark and Tony Stark likes to screw, he likes to drink, he likes to party, he likes to drive fast cars and Iron Man gets rough and tumble. It's about a guy who's ambushed in a convoy, in our case in Afghanistan. So there's a way to treat that material where it's not cleaned up too much. For me, I will enjoy watching it but I wouldn't feel irresponsible about letting my kid see it, but it's my kid, I don't know if you'll feel the same way."
Now that Tony Stark is making his feature debut on the big screen, fans begin to wonder if perhaps, someday, they might get to see an Avengers film. "I hope so," Favreau said. "I don't know how many Iron Man movies you can make before you need to see the Avengers happen [or] S.H.I.E.L.D.
"Certainly [Marvel Studios President] Kevin [Feige], he's a fan, he has an interest in it. Legally, they're getting into a position where they can do it. There are different challenges from a business standpoint about doing that because it's a different [business model]. Making 'Ocean's Eleven' is a different business model than making a movie that Brad Pitt is starring in, so if they can navigate those waters, I think, creatively, it would make a lot of sense.
"It would be a lot of fun and I hope to be the guy who gets to do it. I would love to be faced with that challenge. If this works out well and the Marvel franchises all come together then there is certainly the opportunity to do that."
Another heated debate with movie fans is that of CG versus practical props. On "Iron Man," Favreau employed both. "There is a lot of CG, but I think that to do CG effectively you have to play a game with the audience where you show them something real then you show them something fake and the fake stuff should look real and the real stuff should look CG. Stan Winston's design was something where we could work with a craftsman. If you saw the Mark One suit [at the Marvel booth] you will see a lot of details in it that keep ILM honest and vice-versa. I think you lose the audience emotionally if they don't buy the transition between the two."
With Favreau's career behind the camera taking off, "Swingers" fans are certainly wondering when they'll see him star in front of the cameras again. "I like acting a lot and I always manage to do something with Vince Vaughn and hope to do some comedy work with him, but we'll see how 'Iron Man' goes. The jury is out on this movie till it comes out, and it's a two-year process to make these types of movies, so hopefully between now and, if I'm so lucky to make another Iron Man movie, hopefully I will get to do some acting and maybe some other movies as an actor"
As to whether Favreau's role in "Daredevil" taught him anything he's taken on to "Iron Man," the actor-director had some interesting thoughts. "As an actor, I didn't really learn a lot because I was so on the periphery has a supporting character sort of a comedic sidekick," Favreau said. "As a director, I learned not to shoot more movie than you intend to put on the screen. You waste a lot of time and money so really get the story right before you go into production.
"I also learned that if you make a movie, make it something that you don't have to be a comic book fan to appreciate. I think in 'Daredevil,' a lot of effort is put into keeping it true to the books and I think, tonally, it just it never broke to the next level of success. It was certainly a successful film but I think it could've done better if the audience was broader for it."
So, does that mean no lengthy extended Director's Cut for "Iron Man?" "No, the longest cut of everything was a little less than three hours, which isn't that long for a first cu. It will be below two hours by the time it comes out, so I have a lot of decisions to make."
In case you missed the news, Jon Favreau will also be writing a new Iron Man miniseries for Marvel, with Adi Granov providing artwork. "Adi Granov and I started working together in designing the suit for the movie. I wanted him as involved as I could to be to stay true to that vision. I thought his vision of the hero was wonderful and then he hit me up he said, 'have you ever thought about writing a book?' I said, 'I don't know that much about that process.' He said, 'I'll help you with it,' and we've been very collaborative. It's going to be 'Iron Man: Viva Las Vegas.' Tony's going to fight Fing Fang Foom on the Vegas strip."
"Iron Man: Viva Las Vegas" will take place in the Marvel Universe, as Favreau found the "movie universe" too restrictive. "I wanted to have him changing with an attaché case and I wanted to be able to draw on the Marvel Universe," Favreau said.
Other cast members have noted that the "Iron Man" screenplay was sometimes being written on-set, which Favreau said included dialogue changes. "We learned things about the characters as we went. We refined the story on the set but this is part of the process in Marvel movies. They do that a lot where it's more about the story, and for me there has always been a component of improvisation in movies that I've worked on, so I was lucky to have actors that could handle it, like [Robert Downey, Jr.]"
Iron Man fans know Tony Stark has gone through numerous versions of his armor, and are no doubt curious as to how many Iron Man suits will appear in the film. "We showed two suits so far," Favreau said. "We showed the Mark 1 and the Mark 3, so put it all together. You got to save something. We have to have some surprises."
As for the warm reception the Iron Man movie had received at Comic-Con, Favreau said, "It was awesome because you don't know you could die on the vine [at Comic-Con]. If they decide you're 'Catwoman,' you're done. Comic-Con can drive a stake through the heart of a property like this where it's not like Superman or Batman or Spider-Man where everyone knows it in our culture. This is something where there's going to be an education process. By showing it to the fans first, they are going to decide whether they like the movie or not based on what we show them. From here we can build out. "In this film, the challenge was satisfying the fans of the books. In another movie it's reinventing a franchise that's been done before. Each movie has its own challenge and in our case this was the place to show the footage for the first time and I think the gamble paid off. People seem to respond to it. From what I've read online, from what I felt in the room, and now Paramount, who's distributing the film, is like, 'We've got to get a trailer together!' They were the same people that were like, 'We shouldn't show a trailer yet' when 'Transformers' was coming out. Like, 'It's too early now.' When they saw the fan response here, it's changing the way they approach things, so Comic-Con is a very valuable way of putting your finger on the pulse of pop culture and pop culture is being driven by fanboys right now. So, lucky for us 'Iron Man' is a title that they like. Hopefully it will slowly roll out to the general population leading up to May 2."
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Awesome info here too!
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