If anything, I would argue Netflix is doing better than its cable competitors (HBO, Showtime, Starz etc.) Besides, like, Game of Thrones, all of the trending buzzworthy shows these days are coming from Netflix: the Marvel shows, Orange is the New Black, Stranger Things was a massive breakout hit, House of Cards, Kimmy Schmidt, its getting original film content from A list actors like Brad Pitt and Will Smith AND this year Netflix has exclusive comedy specials from just about every A list comedian you can think of.
If you look up winning in the dictionary you will see the Netflix symbol. My only question is where the Hell are they getting all this spending money from?