Was the Montauk Monster Viral Marketing For Splinterheads Movie?
Posted on Saturday, August 9th, 2008 at 1:55 pm by: Hunter Stephenson
Due to a number of reader requests and the unprecedented success of this viral marketing campaign (if true!), Slashfilm will finally address The Montauk Monster. When a foul, suspiciously beaked creature allegedly washed ashore a beach near Montauk, Long Island last month, the above photo captivated the worlds cubicle inhabitants thanks to the diligently crazed, beloved reportage of Gawker. Was Monty a dead dog evidently done in by Paulie Walnuts? A harmless water rat/Satan? Colbert theorized it was John McCain. Others said it was a discarded lovechild of John Edwards. CNN introduced the meme to parents, who heply brought it up at dinner. As our crippled collective imaginations ran wild, skeptics of cryptozoology/Nick Denton posited that it was viral marketing for Cloverfield 2 or Adult Swim.
Warmer, Internets.
According to MontaukMonster.com and seconded by Gotham News and now Gawker, the creature might be a viral marketing prop for an indie movie about carnival subculture entitled Splinterheads, currently filming in Long Island. The film stars Lea Thompson, Rachel Taylor (Transformers) and Christopher McDonald (above photo, Fanboys, Dutch). On the directors photo blog, Sersen Park, there is an implied shoutout underneath the monsters pic to Rachel Goldbergevidently the sister of the films producer Darren Goldbergwho discovered the monster and went to the press. See: this giggly interview. A few days ago, the above photo was posted on the films official website with the words, We have the Montauk Monster but this has since been removed. The page is cached here.
If true, its highly puzzling that Splinterheads filmmakers havent taken a more aggressive approach to linking their film and the legendary monster-pic sensation, especially so late in the game. As Gawker points out, perhaps its a ghetto hoax inside an uberhoax. But if Monty is indeed a guerilla publicity stunt for a $1 million movie (or any film), we suggest JJ Abrams make a toast. Developing
Discuss: If youre on the case of the Montauk Monster, what have you heard? Do you think its a viral marketing stunt or simply a once cute pet exploited for Internet hits and filler for talking heads?
Game: Using the three actors above, is the monster six degrees of Kevin Bacon?