AMC Theaters CEO Adam Aron on cell phone use during a movie:
When you tell a 22-year-old to turn off the phone, dont ruin the movie, they hear please cut off your left arm above the elbow. You cant tell a 22-year-old to turn off their cellphone. Thats not how they live their life.
At the same time, though, were going to have to figure out a way to do it that doesnt disturb todays audiences. Theres a reason there are ads up there saying turn off your phone, because todays moviegoer doesnt want somebody sitting next to them texting or having their phone on. Thats one possibility. What may be more likely is we take specific auditoriums and make them more texting friendly.