Excel
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boxofficefanatic.com
go there, im a mod and all we discuss is box office its sick!
what killed superman was pirates. thats really it.
f you follow box office, youll know why this impressive as sequels always open huge but have big dropoffs, like XMEN 3 and its 141 million opening weekend, and then a total of 234. thats a multiplier of 1.65. Or Pirates 195 million opening week, and 420 million-ish total. thats a multiplier around 2.1.
Sequels OPEN huge and then lose momentum quickly.
Its the franchise starts like SPIDER-MAN, HARRY POTTER, BATMAN BEGINS, SUPERMAN-that-because their new audiences, they take longer to discover and build an audience-have the better legs.
SUPERMAN got the 5th biggest opening week EVER for a non sequel, behind SPIDERMAN(400 milliondomestic total), THE PASSION(380 million domestic total), HARRY POTTER 1(315 million domestic total) and WAR OF THRE WORLD(235 million domestic total). Had SUPERMAN gotten BATMAN BEGINS openingweek-to-total multiplier, it would of done 270 million. Had it got mr. and mrs. smith, it would of done 290 million. Superman word of mouth wasnt as good, but wasnt NEARLY bad enough so that the difference between what it SHOULD of gotten and what it did get, is as big as it is.
When 50% of the group that beats you gets 350 million+, and when the film isnt a bad movie at all, not getting 200 million shows a MAJOR problem with legs, in which youd have to look at WOM and RELEASE DATE.
Now word of mouth isnt in quesryion. 7.3 imdb rating. 75% rotten tomatoe rating.
release date-
As you can see above,SUPERMAN was in a position where, as a franchise starter, it would require BOX OFFICE LEGS to go from a decent gross(200 million) to great gross(250 million+). but then you have pirares 2, a film that had such good word of mouth, it built up an immense fanbase. as a sequel, it would open huge too.
so this is the equation.
FILM that requires legs opens the week before the film that will have big opening.
see why it doesnt work? see why it was piss poor planing on w.b.s fault? superman NEEDED legs to do 250 million no matter what. So putting in a position where,at the time its legs would kick in, it would opening against a film that was a lock for 115+ million opening weekend, was incredibly stupid on warner brothers part.
THATS WHAT WENT WRONG. In reality supermans legs-given the insanely overwhelming competition-are fantastic. But if anyone thinks superman dissappointed, dont look at routh or singer. look RIGHT at w.b. cause superman was famous enough and marketed well enough where it opened HUGE (108 million opening week) for a franchise starter. But it didnt get the standard legs franchise starters get(which would of given superman 250 million easy after that opening) due to pirates 2 being so close.
simple as that. open this on say POSIEIDONS WEEKEND or had they claimed MAY 5TH before mi3 did, superman woulda 250 million U.S. and 500 million WORLDWIDE n we wouldn be here.
go there, im a mod and all we discuss is box office its sick!
what killed superman was pirates. thats really it.
f you follow box office, youll know why this impressive as sequels always open huge but have big dropoffs, like XMEN 3 and its 141 million opening weekend, and then a total of 234. thats a multiplier of 1.65. Or Pirates 195 million opening week, and 420 million-ish total. thats a multiplier around 2.1.
Sequels OPEN huge and then lose momentum quickly.
Its the franchise starts like SPIDER-MAN, HARRY POTTER, BATMAN BEGINS, SUPERMAN-that-because their new audiences, they take longer to discover and build an audience-have the better legs.
SUPERMAN got the 5th biggest opening week EVER for a non sequel, behind SPIDERMAN(400 milliondomestic total), THE PASSION(380 million domestic total), HARRY POTTER 1(315 million domestic total) and WAR OF THRE WORLD(235 million domestic total). Had SUPERMAN gotten BATMAN BEGINS openingweek-to-total multiplier, it would of done 270 million. Had it got mr. and mrs. smith, it would of done 290 million. Superman word of mouth wasnt as good, but wasnt NEARLY bad enough so that the difference between what it SHOULD of gotten and what it did get, is as big as it is.
When 50% of the group that beats you gets 350 million+, and when the film isnt a bad movie at all, not getting 200 million shows a MAJOR problem with legs, in which youd have to look at WOM and RELEASE DATE.
Now word of mouth isnt in quesryion. 7.3 imdb rating. 75% rotten tomatoe rating.
release date-
As you can see above,SUPERMAN was in a position where, as a franchise starter, it would require BOX OFFICE LEGS to go from a decent gross(200 million) to great gross(250 million+). but then you have pirares 2, a film that had such good word of mouth, it built up an immense fanbase. as a sequel, it would open huge too.
so this is the equation.
FILM that requires legs opens the week before the film that will have big opening.
see why it doesnt work? see why it was piss poor planing on w.b.s fault? superman NEEDED legs to do 250 million no matter what. So putting in a position where,at the time its legs would kick in, it would opening against a film that was a lock for 115+ million opening weekend, was incredibly stupid on warner brothers part.
THATS WHAT WENT WRONG. In reality supermans legs-given the insanely overwhelming competition-are fantastic. But if anyone thinks superman dissappointed, dont look at routh or singer. look RIGHT at w.b. cause superman was famous enough and marketed well enough where it opened HUGE (108 million opening week) for a franchise starter. But it didnt get the standard legs franchise starters get(which would of given superman 250 million easy after that opening) due to pirates 2 being so close.
simple as that. open this on say POSIEIDONS WEEKEND or had they claimed MAY 5TH before mi3 did, superman woulda 250 million U.S. and 500 million WORLDWIDE n we wouldn be here.
