I think you're right about marketing and everything, but you're assuming every change made recently has been done for solely story and creative reasons. Not to jump in to the rabble-rabble-PC-bulls*** crowd, but there has clearly been a large amount of thought given to the PR aspect of some of the changes. Maybe some are purely story driven, I believe Jason Aaron when he says he wanted to build to Lady Thor all along (even if I still want the original Thor back). But when certain characters or changes to the status quo have kind of floundered or failed to find their groove, it's clear creativity wasn't the only thing driving that decision. For instance, the biggest issue that annoys me is more along the lines of age, (eg. O5 X-Men, teen "Avengers", 2 different books about 2 different teenage spider-men) Marvel seems to think kids will only buy books with teenagers in them, which is some pandering BS. I and many fans grew up reading adult X-Men and adult Spider-man and loving them despite the fact that we were 30 years younger than the heroes. They need to have the confidence in the characters they once had, not try to cater each story to every individual person on the planet, there's 7 billion of us! You can't please everyone. But regardless, Marvel has caught wayy too much crap in the past 3 years for not being egalitarian enough, so in a scramble to improve their appearance, they've succumbed to the angry internet mobs. The fans who want their old characters aren't the only ones who are unfair and angry and hurtful via their internet anonymity.
So basically, they should step up their marketing game, especially with the digital stuff, bring prices back in line, and put out the best possible stories, regardless of outside PR concerns, whether that means having a female Thor or bringing back the Original Cap.
oh and how the f*** does Gwenpool sell 100K??
I really hate people
