Oct. 12, 2006
Solid stand for 'X-Men' DVD sales
By Thomas K. Arnold
20th Century Fox's "X-Men: The Last Stand" and Buena Vista's "The Little Mermaid" continued their strong first-day sales momentum, selling 5 million and 4 million units, respectively, their first week in stores, studio sources said.
That led to a one-two finish on the national DVD sales chart for the week ending Oct. 8 and, according to observers, should mitigate fears among some big retailers that digital downloads are eating into DVD sales. Both titles achieved their DVD success despite being readily available, at lower prices, through online download services.
Sales were so strong for both titles that the No. 3 DVD on the Nielsen VideoScan First Alert Sales chart, the previous week's chart-topper "The Fast and the Furious: Tokyo Drift," sold one-tenth as many copies during the week as "X-Men."
Fox's "The X-Men Trilogy Pack," consisting of all three films in the franchise, debuted at No. 4.
"X-Men" also stormed to the top of Home Media Retailing's video rental chart its first week out, generating an estimated $10.5 million in rental revenue. Last week's top renter, Warner's "The Lake House," slipped to No. 2, earning an additional $6.3 million to bring its two-week rental take to $13.6 million, or more than 25% of its theatrical earnings.
Fox's "Thank You for Smoking" debuted at No. 3 in the rental chart, with $6.2 million. The satirical comedy, which grossed $24.8 million at the boxoffice, debuted at No. 6 on First Alert.