I just assumed it was being saved for TGS, since it's main audience is in Japan.
The Japanese don't play console games anymore though. :/
I just assumed it was being saved for TGS, since it's main audience is in Japan.
true. I mean this just goes along with how Sony says their lineup is sparse this year. Not with persona 5 I wouldn't say so. Even if it won't do gangbusters it still deserves a push. Bloodborne exceeded their expectations.Yeah, well, even if it's exclusive to PlayStation, COD and Battlefront will probably sell 5x as much as it will this holiday season, and those games are more in line with what Western audiences want, so I think it makes more sense to focus on those over P5 and leave TGS for it.
![]()
Siliconera had a chance to sit down and speak with Yu Namba, a Senior Project Manager at Atlus who is responsible for much of the Persona series localization. Namba joined Atlus after Revelations: Persona was released, and began localization on Persona 2: Eternal Punishment. We asked him a bit about the challenges of bringing the game to a western audience and whether or not the deeper messages of the game get lost in its fan service or story.
Be warned: Persona 3 and Persona 4 spoilers appear during the interview.
How do you approach localizing a game that is so densely rooted in Japanese Culture without taking the route that other publishers seem to, like Ace Attorney turning Tokyo into a fictional Los Angeles?
Yu Namba, Senior Project Manager: I mean, honestly, in the past, Atlus did go that route. For example, Revelations: Persona does a lot of that. That was one or two years before I joined the company. Since then, lets say starting with Persona 2: Eternal Punishment I think that was a turning point for the company in terms of localization, where we wanted to keep to the original content as much as possible. Of course, there are so many things that are so differentJapan exclusive, ratherthat if you just translate, nobody here on the stateside would understand.
At the same time, especially with the Persona games from Persona 3 onward, the games had so much Japanese content that our goal was to try to maintain that to I wouldnt say educate, but maybe introduce Japanese culture to western game players. Thats what weve been sticking to up to now. Im not sure how its going to be with Persona 5 honestly, but, at least for Dancing All Night, it definitely follows the trend.
Persona often nods towards fan service in the inclusion of some anime tropes, but it also has this incredibly deep and critical critique on media and identity. When youre localizing the game, how to you make sure that this side of the game is experienced by players in full, and not lost in the localization?
YN: My business card right now reads Senior Project Manager, but, working on all of these Persona titles, I pretty much oversee nearly every operationfrom text translation, to voice recording, to quality assurance. I cant save everything from the gamethe smallest of the small side quests might not make it through but the main story line, the main plot, I make sure I understand it fully before moving forward. That goes for the rest of the team, the rest of the translators. We all play the game, or at least try to play the game and read the text before we start working on it to get a full grasp of the story, the main themes, what the director or dev team is trying to push, and then work to maintain that in our translation.
In Persona 4 Arena, after my team works on the lines and translation for the story and what not, I try to go through it as much as possiblethe script itselfand then go back to the team and say hey, you know, maybe we can word this differently or maybe this lines missing the point to keep everything in check.
![]()
When youre localizing the games, do you have a target audience in mind or are you keeping it as open as possible to the public?
YN: Thats an interesting question, actually. Lets say were working on the base game like Persona 3 or Persona 4. Of course there are Atlus fans we want to cater towards, but we also want to bring in as many of the new players as well. Now, if youre talking like Persona 4: Arena, Persona Q, or Persona 4: Dancing All Night thats moving to a different genre and I think its more important to stick to the base game and focus more on the people who will enjoy the storyline or the character development. Of course, there are people, I think, who played Persona 4: Arena because it was a new fighting game. In that respect, I think we were able to get more people to experience the series.
![]()
In Revelations: Persona, theres a lot of reference to Greek mythology. There was a part of the story where one of the characters was set up in a room modeled after the Birth of Aprhodite painting. In the subsequent Persona games, theyve moved more and more towards classical Japanese mythology. Was there anything in the Japanese versions of these games that hit these deep cultural roots, but didnt make it over?
YN: I dont think so. The last boss of Persona 3, Nyx how do I say this It belongs to the Greek mythology but it also just represents the idea of death itself. In retrospect, I think that Persona 3 wasnt really Greek centralthough it did borrow a lot from the mythology, with one of the characters being Orpheus, who in mythology journeyed to the underworld to find his wifebut in contrast, Persona 4 dealt a lot with Japanese mythology. You know, the protagonists first Persona being Izanagi, and the final boss of the game being Izanami. So, in that sense, Persona 4 definitely did take the Japanese mythology route.
Are you hoping that Persona 5 will touch on the same notes as the previous Persona titles in terms of themes? You know, Inaba is a countryside town but Persona 5 pits you in the middle of Tokyo.
YN: Well see! We will check the material as closely as possible and try to capture the essence of what the developer is trying to tell. We want to be authentic as possible.
What is the most difficult thing that youve done on a Persona localization project?
YN: I think the hardest thing Ive worked on, honestly, is the English localization of the song True Story. The task was twofold: first of all, we needed to have the lyrics that worked with the moving lip flap, and then we had to work with a voice actress to actually sing the song. It was tough, I spent a lot of time working on that, but I was very content with the end product.
![]()
Because Persona does touch upon so many deep philosophical and societal topics, do you ever see the game being a part of academics?
YN: I remember somebody writing an article about the femininity of males in Japan or something using a Persona story reference. It is a game, but I dont think its just a game. I think this can be said about any game styles out there: as long as it has a very strong theme, or have sincere things to talk about, then I can see it being the subject of those studies no problem.
John Hardin, PR Manager: I have received a few requests for permission to publish references to Persona in academic journals before.
Did those requests go through?
JH: l can say that I dont think it ended too well for them. The reason really is the approval process. They usually ask us if they can use screens, and when we ask whats the source material? they go on and explain: Oh, well, you see, Im working on my Masters in Yeah.
Kanjis story is very interesting in Persona 4. On the Japanese side of things, the consensus seems to be that Kanjis story is about coming to terms with his identity in regards to not being accepted by others, but in America, especially given the trend of things now, people really want to shift that discussion toward sexuality. In Japan, does the reception of his story different from how it is here?
YN: I cant speak for the games reception in Japan since I dont have a direct line of feedback to that audience. However, looking past the story of Persona 4, Kanjis choice of words, actions, and you know, him leaning toward the players direction they focus on character development. Lets say in Persona Q, you know Teddie jokes about Kanji a whole lot, but at the same time, Kanji related to Ken from Persona 3, showing a big brother side of him. Its not just making fun of him in that regard, theres more there that makes the character deeper. I think that thats a great thing that the development team at Atlus has done with the existing characters.
Read more stories about Interviews & Persona & Persona 3 Portable & Persona 4: Golden on Siliconera.
![]()
Atlus announced that theyll have a Persona Special Stage event at this years Tokyo Game Show on September 19th from 2:30pm to 3:30pm JST. [Thanks, Game Jouhou.]
The stage event will feature some popular talents behind the Persona series like vocalist Yumi Kawamura, Lotus Juice, Shihoko Hirata, DJ WAKA and many others, wholl be there to perform live music.
Additionally, there will be a live talk show featuring Persona Stalker Clubs hosts Mafia Kajita and Tomomi Isomura. More details for the event will be announced in the near future.
Atlus havent shared any details on whether well get a new trailer or release date for Persona 5 at Tokyo Game Show, but seeing that theyre going to have this special event for the occasion, theres a good chance that we may get something new.
Read more stories about Atlus & Persona 5 & PlayStation 3 & PlayStation 4 on Siliconera.
How you'll watch the Persona Special Stage on September 19.
![]()
Atlus has announced a Persona Channel live stream planned for next week’s Tokyo Game Show.
The 40-hour broadcast, available at Niconico, will end with the Persona Special Stage set to take place on September 19.
Get the schedule below.September 17Thanks, Games Talk.
September 18
- 20:00 – Countdown program begins.
- 21:00 – Broadcast begins. Featuring voice actress Tomomi Isomura and freelance writer Mafia Kajita.
- 22:00 – Lotus Juice’s Backside of the TV Radio. A radio-style music web program featuring Lotus Juice where listeners can enjoy the music of the Persona series.
September 19
- Various Persona-related contents planned.
- 10:00 to 14:00 – Countdown from the Makuhari Messe at the Tokyo Game Show.
- 14:30 to 15:30 – Atlus Presents Persona Special stage – In addition to a mini-concert featuring popular Persona artists Kawamura Yumi, Lotus Juice, Hirata Shihoko, and DJ Waka, the stage will also be a talk show featuring the Persona Stalker Club’s Tomomi Isomura and Mafia Kajita.
Read More
PlayStation 3, PlayStation 4, PS Vita, Atlus, Persona 5, RPG, TGS 2015

source: GematsuVanillaWare and Yakuza Studio games possibly leaked.
![]()
Sega has opened its official Tokyo Game Show 2015 website.
The fully announced lineup includes:Sega GamesIn addition to these titles, Games Talk has found what might be two unannounced titles in the source code of Sega’s Tokyo Game Show website:
Atlus
- 7th Dragon III Code: VFD (3DS) – Playable, Stage
- Blade Arcus from Shining EX (PS4, PS3) – Playable (PS4), Stage
- Dengeki Bunko: Fighting Climax Ignition (PS4, PS3, PSV) – Playable (PS4), Stage
- Hatsune Miku: Project Diva X (PSV, PS4) – Playable (PSV), Stage
- Miracle Girls Festival (PSV) – Playable, Stage
- Phantasy Star Online 2 (PS4, PSV, PC) – Playable (PS4), Stage
- Sega NET Mahjong MJ (PC, Android, iOS) – Stage
- World End Eclipse (PSV, PC, Android, iOS) – Stage
Nippon Ichi Software
- Odin Sphere: Leifthrasir (PS4, PS3, PSV) – Playable (PS4)
- Persona 5 (PS4, PS3) – Stage
Mages
- Criminal Girls 2 (PSV) – Playable, Stage
Warner Bros.
- YU-NO: A Girl Who Chants Love at the Bound of this World (???) – Playable, Stage
- LEGO Jurassic World (PS4, PS3, 3DS, Wii U) – Playable (PS4, 3DS)
Thirteen Mecha Soldier Defense ZoneSega’s Tokyo Game Show website has since been removed. We imagine it’ll be back online shortly with the leaked titles removed from the source code.
![]()
The first is “Thirteen Mecha Soldier Defense Zone” for PlayStation 4 and PS Vita. This is believed to be the new game from Atlus and VanillaWare planned to be announced this month. Back in 2013, the following artwork was posted as VanillaWare’s New Year’s greeting card, which features the exact title found in the source code (十三機兵防衛圏in the middle of the image.
![]()
LEXUS
![]()
The second title is “LEXUS” for PlayStation 4 and PlayStation 3. This one might be a new title from Yakuza Studio, which is known to be working on something else other than Yakuza.
The Tokyo Game Show runs from September 17 to 20.
Read More
Industry, Sega, TGS 2015
they are getting a lot of 3rd party deals but even then they said their overall lineup is sparse - P5 for the holiday fixed that.Yeah, but you're looking at it from the perspective of Sony needing to be desperately pushing anything exclusive by their lack of first party titles this year. There's really nothing to indicate to me that Sony feels that way, and they're focusing more on 3rd party Western-focused games with exclusive/timed exclusive content that are going to be huge sellers like Star Wars and COD. That makes a lot more sense than trying to push a niche JRPG that's main audience isn't even the focus of E3. And honestly, not to sleight the game or anything, but in a conference that included everything Sony had, I think a trailer of this would have just bled into the noise more than anything.
source: GematsuExpect more information on Persona 5 next week.
Wakayama-based games shop Genki has tweeted out a new poster for Persona 5.
The poster features, from the top left, the Protagonist and Anne Takamaki, and from the bottom left, Ryuji Sakamoto and the shape-shifting cat Morgana.![]()
The tweet reads: “[Announcement] From September 17 (Thursday) to September 19 (Saturday), the Persona 5 ‘Pursue The Phantom Thief Party’ campaign goes into effect! During this period, please report your findings about the ‘Phantom Thief Party’ by coming to the store. More details next week.”
Persona will be at the Tokyo Game Show next week in full force, with Atlus preparing another of its 40-hour live streams leading up to the Persona Special Stage event. Expect to hear more about Persona 5 then. Keep track of everything that’s happening at the Tokyo Game Show, Persona or otherwise, via our hefty live stream schedule.
Thanks, CJ_Iwakura.
Read More
PlayStation 3, PlayStation 4, Atlus, Persona 5, RPG
they are getting a lot of 3rd party deals but even then they said their overall lineup is sparse - P5 for the holiday fixed that.
does the localized version get dubbed dialogue or just subtitles?
i know, I just realized now I never responded to it. It does address the part where there's no indication Sony's thinking about their holiday lineup - they did acknowledge it by saying that it's sparse - p5 fixes that sparsityThat doesn't really address my point there, and was like, from over two months ago as well?
ThanksDubbed.
wait till after Tokyo game show I guess. And I think similarly with bloodborne, p5 might exceed expectations.How is there not a release date for this? Also while I am excited for this, Persona doesn't seem to sell that well over here. Can it really fill any hole for the holiday season?
i know, I just realized now I never responded to it. It does address the part where there's no indication Sony's thinking about their holiday lineup - they did acknowledge it by saying that it's sparse - p5 fixes that sparsity
you said there's nothing indicative to you that sony wants/needs to push a heavy hitter exclusive for the holidays but I think them admitting that their 1st party lineup is sparse is at least an acknowledgement of the said situation. and I also would've appreciated if persona 5 was at e3 but that's just me.I never said they weren't, just that they were focusing on big third party titles like COD and Battlefield that will big sellers this holiday, and that their E3 conference wasn't the ideal place to show Persona 5.
source: Siliconera![]()
Atlus has big plans for Persona 5 at the 2015 Tokyo Game Show. Last week, the company revealed a full schedule of events for the game, with a Persona Special Stage on September 19 and a forty hour lead-up that includes discussions with voice actors, Lotus Juices Backside of the TV Radio Show, and content promotion from September 17 until the 2pm Saturday event. But ahead of all that, Atlus has released a Persona 5 teaser site.
At the moment, the Persona 5 website is barren. It is definitely for the Tokyo Game Show information and presentation, as tgs2015 is in the website address.
Back in June, Atlus said that Persona 5 should be coming to the PlayStation 3 and PlayStation 4 in North America and Japan in 2015. There was no new footage or information released at E3 2015, however, but a new trailer accompanied the Japanese first-print copies of Persona 4: Dancing All Night.
Read more stories about Atlus & Persona 5 & PlayStation 3 & PlayStation 4 on Siliconera.