C'mon on Matt! Superman has been around for nearly seventy years. Do you think people don't know who Lois Lane is, and do you seriously want me to believe people don't know who she is in the mythos????? It's like common knowledge she's his girlfriend. She IS the most recognizable figure in the mythos aside from Superman himself...so c'mon on with that.
As for Smallville, that's a niche market that hit, at its high point, 8 million viewers US. LnC was watched by over 20 million people US. The comic have also clearly established the ONE true love for Superman. C'mon...I don't need to bring in my shipper preferences to defend this position.
I'm going to root for Superman, like most of the audience will too because pretty much everyone and their momma thinks Lois/Superman/Clark are synonmous.
I know who you will root for, but don't delude yourself into think you speak for the general public. They are limited in their knowledge of Superman, and I'm sure the one thing I are sure about is Siuperm loves and always saves Lois Lane. C'mon....be real with this Matt