CyclopsWasRight
Well, he was.
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What do you want proposing to his secret identity?
Quite surprised at the results as I thoufg people wanted him unmasking in Civil War
The revelation of Spidey's secret identity was only impactful BECAUSE Spidey had kept his identity secret for so long (from the reader's perspective). The public reveal of his name in Captain America 3, or even at the end of the first MCU Spider Man movie, for the average moviegoer will be like, "so, what, Tony Stark doesn't have a secret identity either, why is this a big deal."
Spidey's identity has to be secret for a long time in order for the unmasking to have any dramatic impact, and within the limitations of the MCU movie-verse and the Sony/Disney arrangement, there may never be enough time to build up that drama. You can have a Civil War story without Spidey unmasking; it was only a turning point because it was the comics. The movies are a different animal.