Yep... it's real. Just got it today on my inner forearm right below the elbow (above a Dali tattoo I got a few years back) Now, before someone labels me a total nerd/idiot lol... didn't JUST get it because of all of the viral hype. Thought it was a cool, short & simple phrase to remind me not to take life TOO seriously. Plus thought the design itself fit well with the piece next to it. All that and... well I am a nerd/idiot too. Had to share.