When they stop being good.
This.
Like how people have not become jaded of James Bond for over 50 years now, because although he's had some bad ones, just like the superhero movie genre, they have been predominantly good and people are still enjoying the franchise because of that.
James Bond wasn't he entire spy genre, that comparison would have probably worked if you said the MCU was like 007, while the rest of the superhero films are like the other spy films and tv shows that tried to mimick 007's success.
I don't realy think the superhero genre will stay this strong forever, but even when the genre stops being popular, i can see the MCU being able to survive and continue, pretty much the same way 007 continued even after the spy genre was getting less popular.
I think they just ushered in a new era. Something we have never seen to such an extent in cinema. The fact they are crossing over franchises. Its got fans excited and the GA interested. Its something new and different. Then you had Nolan's Batman which gave us a unique take on the mythos. Something different again. A decline would start when they begin retreading the same ole stuff we already saw or the quality takes a piss poor turn.
Its in much better shape now than it was around 2004 thru 2007 after SM2. If not for TDK and IM I really don't know where it would be.
James Bond was a formula, like how superhero movies are a formula. Saying spy genre is too broad. It would be like saying horror or comedy genre. They come in so many different types. Like slasher movies are almost a genre of their own within the horror movie genre.
It's over saturation though. There's too much superhero movies coming out. I don't care about a Gambit movie or an Aunt May movie. I'm looking forward to some of the DCCU and MCU movies but not all of them. People are going to get sick of it. Imagine going to a superhero and seeing trailers for 4 different superhero movies. It'll be ridiculous.
But not every superhero films follow the same formula, they're starting to come in all sizes and shapes, just like spy films back in the 60s-70s.
REally agree with this.Fox and WB are somewhere in between. I don't necessarily think they're doomed to fail, but I also don't see them catching up to Marvel (in the eyes of the GA) anytime soon. Especially as we get closer to Infinity War. While they can certainly have films on par with Marvel's, I don't think they do anywhere as near of a job at keeping the audience hyped and its continuity ongoing while there's no film in theatres. Marvel is almost always on people's minds with the constant TV shows, announcements and the endless topics to speculate on. WB and Fox are more hyped "in the moment".
Here's the calendar for reference
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Bingo. Superhero movies make a ton of money, money the studio spends. They'll want more control since they're spending the money and they'll push for more characters and action scenes in the movie so they can make a ton of money on toys and other merchandise, while fans and the GA go see the movie because A. It looks cool B. Their favorite characters and villains are in it and C. They're interested in seeing how it affects the cinematic universe the studio is building. However, like SM3 and TASM2 showed us, the studio have the majority of creative control is NOT a good thing.There will be failures and the genre will die down as a result, but as long as there are good films still being made, people will go.
Marvel's obviously a the top of the mountain, but they have a big test coming up in the recasting of their main leads which is probably coming in Phase 4. If they pass that and audiences accept the new Iron Man, Cap, etc., then the MCU could easily go on 50 years like James Bond has.
WB will be able to continue making Batman/Superman movies like they have for decades if nothing else.
It is the lesser studios that will begin to fall to the wayside. We may be in the process of seeing it with Sony.
When they stop being profitable.