What I like about this Cole storyline is this...
Back in the day, part of the buildup to a match was getting the crowd to a fever picth just wanting to see the two guys lock up. By the time the hero finally got his hands on the bad guy, the crowd was ready to explode. These days, the hero pins the bad guy in a match, the next week the bad guy tries to attack the hero from behind, but gets destroyed, the next week the two are involved in a tag match against each other, and the next week the bad guy finally gets one up on the hero leading to the PPV. They have been physical in the ring 4 weeks in a row...so there is no pent up desire to finally see them have at it.
When Cole FINALLY eats a Stone Cold Stunner, the Mania crowd will lose their minds.