Would be nice to end the film on Aunt May saying he needs to go do something to get his mind off the death of Gwen and he decides to go work for the Bugle and we end on him meeting Betty Brant, Robbie, the staff similar to Clark meeting everyone at the Daily Planet in "Man of Steel", and then finally Betty introduces him to J. Jonah Jameson in his office, he looks at Pete's photos of Spider-Man, and then says, "Yes, I think you'll fit right in here."
As much as people want J.K. Simmons back it'd feel weird, out of place, and then the naysayers of the reboot would say, "See, they're just rehashing everything again." We need a new Jonah and everyone else.