Gotta love the slick marketing campaign advertisements in your local coffeebucks. One near my place of work has this:
You’re so cool, hip and trendy for shopping in Cafe Casa. You’re not a corporate slave! You’re not a wage monkey! You’re an individual. You have feelings! If you get pricked, you bleed! You’re not satisfied with crap service, shoddy coffee or monotonous daily humdrum. You demand, nay, you DESERVE more! We applaud you for taking the first step on the road of individualism! We admire your fortitude on this brave new path! Like Henry Morton Stanley who forged a path through the dark continent in search of Dr Livingstone, so do you brave the concrete jungle in your quest for a better, more satisfying cup of coffee. You are different than those myriad specimens of base humanity that clog up the footpath! You are not one of them! You are not a sheep!!You are a leader! You know what you want and by goshdarn hell and sunny jesus you have the right to claim what is yours! Thanks to your individuality, you have ended up here! The apotheosis of all coffee shops. We reflect your uniqueness. We are a haven! An oasis! We are here to serve you!! You unique, eccentric, exclusive, irreplaceable, inimitable paragon of free will and liberty. We salute you!!
Now get in line like everyone else.
Corporate ****es.
(Ok, I may have changed some of the words ever so slightly, but the above passage reflects the spirit of their message.)