CBR News: Roberto, you've been Archie's Chief Creative Officer for a few months now -- is this something you've been working on for most of that time?
Roberto Aguirre-Sacasa: It's something that had its origins actually a couple years back, from when I first started working with Archie and [Archie Comics Publisher/Co-CEO] Jon Goldwater. The idea was always to try to get some live-action projects up and running, much the way that Marvel was doing it, and much the way that DC Comics was starting. In fact, the first time Jon and I met, it was to talk about possibly doing a movie of "Archie." You may remember that a year ago, we announced that we were working on an Archie movie for Warner Bros. In fact, that is what has morphed into the "Riverdale" TV show. We sold "Archie" to Warner Bros., and then as we were developing the script and working with Warner Bros., who were great partners, we realized two things -- that there were thousands of different stories to tell with these characters; and that rather than a big, superhero extravaganza like "The Avengers" or "Batman v Superman," that really the bread and butter of the Archie characters was more intimate, and a little bit smaller scale. Coming of age, love triangle, that kind of stuff.
When one of the executives that we were working with at Warner Bros., the movie division, moved to start working with Greg Berlanti -- who has a deal at Warner Bros. Television -- we thought, actually, this might be a much, much, much, much better fit. But we didn't want to talk about it until we could announce it. It's been morphing, and we've been working on it for a year and a half. That's kind of how this came about.