Good lord, the generalizations in this thread over a freakin' RUMOR.
Blame the "entitled" kids for horrendous decisions a company you've followed for 20,30, 40 years makes.
But really, would a reboot be all that terrifying? Is it so insulting that Marvel/DC "negates" comics you're still going to have in your possession even if they lay down some new BS law of the land? Does that undo the experiences you have with the characters or something?

Or that, you'll have to look at OTHER comics to continue exploring what drew you to them originally?
I could list a million reasons why the adaptations are bigger than the comic, but please look no further than the lazy storytelling that have wiped over the comic book medium, particularly with the big two. Don't know what to do with a character? Eh, kill them. It's not like someone could do better anyway. Hulk has a new movie coming this summer?

Let's make a big COMPANY WIDE EVENT to begin right after this last COMPANY WIDE EVENT with even bigger plotholes, mischaracterizations, and castrating of unrelated comics to be tied into it to really milk it dry. We'll get so many new readers that way!
"Normies" don't naturally gravitate to the comics because they
suck. Creators are beyond fickle and at this point would retcon comic Ultron if AOU is as successful as its predecessor. Most interesting titles with interesting creators rarely last it seems (or struggle to hold readership), and for all the *****ing longtime fans have for double shipping of bad titles, or that a writer doesn't do Spider-Man the way that individual read him as a kid, those "substandard" comics seem to do the best business. Who's buying them? I hardly doubt it's super new fans, or at least as a fair majority. And even if they are, well, Marvel is doing what they set out to do right? It's not screwing over the older fans if they make it as apparent as they have.
I can't roll my eyes hard enough when I hear someone say they're done comics if so and so happens. There's been plenty of last straws, THIS is what's going to do it for you? Sure.

I can't tell why some fans stick with companies/titles they always rag. It's a simple dropping of the one thing you don't like for something you do. Being a collector or trying to prove your worth as fan who doesn't quit a character is beyond asinine when you're playing with your own money. Whatever the case, Marvel's taken desperate moves for a while, so don't act like another grab for cash is so revolting.