Actually, it was settled after your first post. If someone couldn't tell that it was a Daily Bugle truck after that first pic, they might never be convinced.
Even though only the first four letters were shown, all they had to do was to see the font, and the red coloring. If that wasn't enough, there are plenty of pics from the set that show the truck that match up right down to the headlight and windshield. Even the fact that both were filmed in the same city was enough.
I'm sorry but it didn't take a rocket scientist to see what it was from your first picture. I have a feeling most doubters were just trolling.