You're missing my point. Dune is something that everyone isn't familiar with and could be seen as risky and unsure right now, can really pay off when it's done right. It's how every risky endeavor that becomes successful starts out. Avatar was once a weird looking movie about blue cat aliens. The idea of a cinematic universe was once seen as too risky and complex, and this thing called Star Wars used to be this baffling kids space movie with wizards and some guy in a monkey suit. Dune is about an ambiguous, morally grey world. Point is, all these movies have their quirks. I don't see how this can't fit in that club if these people can somehow crack the code to making it all work on film. If this totally works out, who knows, Dune could be the next big thing. Then before you know it, the talk among execs will be like, "It's like Dune!" That sounds weird now but then again we never imagined the term cinematic universe becoming such a normalized description for studio executives now.