mr. peasant
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I agree, but they can do that without changing the nationalities of established characters.
Actually, they can't quite. The way I see it, the filmmakers only had four options with the characters:
1. Stick with the original nationalities and feature a purely American team
2. Stick with the original nationalities and feature third stringers unrecognized by almost everyone
3. Create new, original characters for the movie from varied nationalities
4. Change the nationalities of established characters.
For marketing reasons, Paramount decided Option 1 wouldn't work. Options 2 and 3 would undoubtedly raise even more complaints than already present people's favorites aren't appearing in the movie. Furthermore, they defeat the whole point of adapting the G.I. Joe brand since the recognizable characters aren't there to attract viewers. Plus, Hasbro's bound to raise a fuss both, for creating more characters they have to license as well as not using their flagship characters which they want to market as toys. That simply leaves Option 4.