How is the show doing in the ratings?

[dsfjr1190]

I know it is not aired in America yet, but how is the show doing in the countries it is airing in?

 

[Dread]

Very well. It has been picked up for a second season based largely on the great response the show has gotten in Canada, Latin America and other countries worldwide. Apparently, that means the show's producers feel that even if it does modestly on NickToons, it will be worth 26 more episodes due to international response.

 

[TheVileOne]

I mean I think that's great news they are getting to work now so the wait will ideally not be that long after season 1 ends here in the states.

I wonder how ratings are measured in Canada though, do they have a Nielson thing or what?

 

[weezerspider]

when exactly does it air in America?

 

[TheVileOne]

I think the premiere date is January 23, 2009 on NickToons.

 

[Poetic Chaos]

i just downloaded the first 12 eps (anything past that is in spanish) and have loved what I've seen. I love that the characters have their Astonishing looks. I've only watched the first 7 but other than Wolverine, Emma Frost is the only character developing any kind of real depth. I'm also surprised the females were given awesome-sized breasts with cleavage for a Saturday morning cartoon on Nick.

 

[TNC9852002]

i just downloaded the first 12 eps (anything past that is in spanish) and have loved what I've seen. I love that the characters have their Astonishing looks. I've only watched the first 7 but other than Wolverine, Emma Frost is the only character developing any kind of real depth. I'm also surprised the females were given awesome-sized breasts with cleavage for a Saturday morning cartoon on Nick.

-TNC

 

[Ratcrawler]

I'm also surprised the females were given awesome-sized breasts with cleavage for a Saturday morning cartoon on Nick.[/quotes]

I guess that solves the mystery of the excellent ratings!

They're not even allowed to have cleavage on sPectacular sPider-Man.

 

[Syncos]

I'm also surprised the females were given awesome-sized breasts with cleavage for a Saturday morning cartoon on Nick.[/quotes]

I guess that solves the mystery of the excellent ratings!

They're not even allowed to have cleavage on sPectacular sPider-Man.

Because they're kids, dude.

 

[TheVileOne]

That never stopped Avatar.

And aren't they high school juniors?

 

[Lazlo Panaflex]

What's the reason for the show not airing in the states first? I know X-Men The Last Stand left a bad memory in peoples heads but still why the delay?

 

[TheVileOne]

Lazlo, the delay is probably because the Wolverine movie comes out in May.

Synergy and cross promotion.

Also, other broadcasters in the foreign territories I believe made their deals first. Nicktoons didn't make a deal with Marvel Studios until last Summer. Deals for BBC and Latin American territories were already in place in 2007, reported by Comics Continuum.

 

[EnDz0n3]

I wonder how ratings are measured in Canada though, do they have a Nielson thing or what?

I was also curious about this so i did a quick search:

From: Wiki

Television

BBM Canada, also known as BBM, is an audience measurement organization for Canadian television and radio broadcasting.
BBM was established on May 11, 1944 as a division of the Canadian Association of Broadcasters. The organization was originally known as the "Bureau of Broadcasting Measurement", and the name was changed to BBM Canada in 2001.[1] In 1964, it became the first ratings service in the world to introduce computerized sample selection.

In television, BBM is partnered with the American company A.C. Nielsen in a joint venture called BBM Nielsen Media Research, which measures the Toronto, Vancouver and Calgary markets, the Ontario region and national ratings figures via people meters. BBM Canada is the senior partner in the joint venture, and also continues to independently monitor some markets — primarily the francophone television market in Quebec, and some smaller media markets — which are not served by the joint operation, through both people meters and diaries.
The company had reached a deal with Nielsen in 1985 to use Nielsen's people meter system, but that deal fell through and in 1989 Nielsen launched people meters in Canada without BBM's participation. The companies continued to compete with each other as providers of television ratings service until the joint venture was launched in 2006.

 

[Ratcrawler]

What's the reason for the show not airing in the states first? I know X-Men The Last Stand left a bad memory in peoples heads but still why the delay?

Only in the heads of X-Men fans. General audiences thought it was the best one.

 

[TheVileOne]

Thanks for looking that up En.

That said, I wonder what kind of BMM/Nielson ratings the show draws in Canada.

Ratcrawler, I'd say it's pretty subjective audiences thought it was better. It didn't make that much more money. And besides that, it got a much bigger opening weekend and much bigger hype behind it for a much bigger moviegoing holiday weekend than the first two ever did. X-men 3 was the only time Fox really marketed it well. I guess because Bryan Singer had left.

 

[EnDz0n3]

And the bigger opening weekend was also fueled by the great reception X2 got 2 years prior. I don't know the figures but i bet it fell a whole lot quicker than previous movies also.

 

[dsfjr1190]

I'm curious how well it did in the ratings last night on NickToons. Does anyone know how it did?

 

[jmc247]

I'm curious how well it did in the ratings last night on NickToons. Does anyone know how it did?

It did quite well for being on Nicktoons.

Wolverine and X-Men premiere a hit for Nicktoons

“Wolverine and the X-Men” was a ratings hit for Nicktoons, as the debut episode was the network’s highest-ever premiere with kids and boys. The premiere drew 436,000 viewers, up 808% from last year, according to a news release.

Nicktoons Network’s Wolverine and X-Men Carves Niche as Net’s Highest-Rated Premiere Ever with Kids and Boys

Nicktoons Network’s back-to-back premiere episodes of Wolverine and the X-Men (Jan. 23 8 and 8:30 p.m. ET), the new action-packed animated series based on Marvel’s popular super hero series, was the network’s highest rated original series premiere ever with kids and boys. Each episode posted triple-digit gains with all kid and boy demos.

The hour-long block, elevated the network’s ratings by +233% with kids 6-11 and +180% with boys 6-11; and averaged 1.0/123,000 K6-11 and a 1.4/91,000 B6-11.

Highlights of Wolverine and the X-Men 8 p.m. (ET) episode include:
* The 8 p.m. telecast scored triple digit gains of +133% with kids 6-11 and averaged a .7/92,000 K6-11, and +175% with boys 6-11 with a 1.1/72,000 B6-11.

* With tweens 9-14 the episode earned a .6/70,000, up +500%; with boys 9-14, it was up +350% and averaged a .9/60,000 B9-14.

* With kids 2-11 the episode earned a .7/135,000 K2-11, up +250%; with boys 2-11, it was up +233% averaging a 1.0/105,000 B2-11.

* The premiere also drew 436,000 total viewers (P2+), up +808% over last year.

Highlights of Wolverine and the X-Men 8:30 p.m. (ET) episode include:
* The 8:30 p.m. (ET) telecast scored triple and quadruple-digit gains for Nicktoons with all kid and tween demos and total viewers.

* The half-hour episode earned a 1.2/154,000 with kids 6-11, up +200% and a 1.7/110,000 with boys 6-11, up +183%.

* With tweens 9-14 the episode earned a 1.1/134,000, up +1000%; with boys 9-14 it was up +367% and averaged a 1.4/89,000 B9-14.

* With kids 2-11 the episode earned a 1.1/228,000; up +450%; and with boys 2-11, it earned gains of 275% and averaged a 1.5/154,000 B2-11.

* The second episode also drew 589,000 total viewers (P2+), up +1055% over last year.

http://blog.newsok.com/nerdage/2009/01/28/wolverine-and-x-men-premiere-a-hit-for-nicktoons/

 

[TheVileOne]

I think cutting through all of that it pulled a rating of 0.7

 

[jmc247]

I think cutting through all of that it pulled a rating of 0.7

Given how few houses in the U.S. get Nicktoons or people watch the channel on a consistent basis that is a quite decient number for them.

If this was a bigger cable channel or one of the big networks like NBC, CBS, ABC, or the CW it would be extremely low ratings. But, it is as much as one could expect for being on a channel that so few people watch or even pick up.

 

[TheVileOne]

It's true. Nicktoons is in about 52 million homes, where as regular Nickelodeon is probably in about 90-100 million.

However, the premiere did replay on regular Nickelodeon. So I wonder what kind of numbers they got there.

 

[jmc247]

It's true. Nicktoons is in about 52 million homes, where as regular Nickelodeon is probably in about 90-100 million.

However, the premiere did replay on regular Nickelodeon. So I wonder what kind of numbers they got there.

The answer is... 2 million viewers.

5. What Got Big in a Hurry? Wolverine and the X-Men. Premiering Friday night on Nicktoons, the animated series averaged 512,500, a great number for the network. Moving to regular Nick on Sunday afternoon, the back-to-back episodes averaged 2 million.

http://www.eonline.com/uberblog/b81029_fired_up_over_burn_notice_new_worry.html

 

[Dread]

Those are great cable numbers. Heck, 2 million for a Sunday afternoon would have been great on a regular network TV cartoon (UPN used to air cartoons on Sunday afternoons).

It looks like the international buzz that led to the development of Season 2 right away wasn't a glitch. Regardless of the show's imperfections, it is a solid show overall, and is a hit with the audience.

 

[TheVileOne]

Well guys, we are talking about X-men here. The show's success should not be a surprise.

X-men have been a strong brand for many, many years in multiple forms of media.

 

[Dread]

That is true. Every single X-Men cartoon that has been made, at least since a network bit at the property in 1993, has lasted beyond two seasons. The last two made it to four seasons, with the 90's X-Men show lasting 5 seasons and some 76 episodes, the longest Marvel TV run yet. If WOLVERINE AND THE X-MEN can make it to a third season, they will surpass that episode count.

One has to wonder if NBC, which declined to pick up offers for an X-MEN TV show from about 1986-1989 (despite cameos in SPIDER-MAN AND HIS AMAZING FRIENDS and Marvel producing their own pilot episode in 1989), firmly believing that THE SMURFS and MUPPET BABIES were the future of animation, feel a bit of remorse about the choice now.

While Marvel and the WB can't kiss and make up to give X-MEN EVOLUTION proper DVD treatment, at least it is getting some love via free, legal downloads at Marvel Kids.com. And Disney may finally be budging on DVD's for the 90's series, having announced two volume sets this year with some 16-17 episodes each on them.

On TV at least, the X-Men have been Marvel's most reliable franchise, even more so than Spider-Man in some ways, as there have been two Spidey shows that crashed and burned within a season (SPIDER-MAN UNLIMITED and MTV SPIDER-MAN), and even SPIDER-MAN AND HIS AMAZING FRIENDS only lasted 3 seasons (it was usually merged with the 1981 SPIDER-MAN episodes, 13 of them, in syndication). The three films, with an unofficial 4th X-Men film coming up (it features Wolverine/Hugh Jackman, who has starred in all of them, but is including non-Logan centric characters like Blob and Gambit), the anticipation may be higher.

A second season is already in production; now the question will be when a third gets approved. This at least may give the writers some leeway, knowing they have time to really settle things and go on with their stories. Kid's WB was quick to order 52 episodes across four seasons for X-MEN EVOLUTION when it proved to be a hit in 2000 and one wonders if NickToons/Nick will act as quickly.