On Friday, It Follows will be playing in 1,200 theaters, by far the widest release in Radius' three-year history. Radius, a division of The Weinstein Co., was launched by co-presidents Tom Quinn and Jason Janego with an eye to distribute films on a myriad of platforms, versus relying solely on the traditional theatrical route.
Until now, all of the features released by Radius have been quickly available on VOD, meaning they only play in select theaters, since most exhibitors refuse to give screen time to a movie defying traditional windows (to date, the widest Radius release was Lovelace, which played in 118 cinemas).
In order to secure so many theaters, Radius had to delay It Follows' VOD release, originally set for March 27.