Look, as much as we'd like Kickstarter to be the place where quirky little ideas get funded, the practicality of it is stuff that projects that get people behind them before they show up in the site are the ones that get funded. And why would new sites talk about quirky little idea #574483992 when Spike Lee has a vague fart of an idea about a movie? HE'S FAMOUS. Famous is clicks. Clicks is views. More views mean more money for ambiguous vampire movie.
So, does Zach Braff(or whatever) has a responsibility not to use this great oportunity for funding where he's advantaged over common people? I can't say he has. In the end, Zach Braff isn't taking the funding from anyone, because Zach Braff's not attracting a "casual" audience that surf the site, looking for random projects to fund. He's attracting Garden State and Scrubs fans.
That said, it does get my goat a little when people do a KS for something they could get otherwise funded. Like the Rob Liefeld Brigade comic giveaway. Because I could get a project being to ambitious or risky for a millionaire to fund. But it's JUST another RL superhero comic, and doesn't Rob own a comic company or something? He's a s well connected as it gets.
If he said:" Ohs, I wanna make a Youngblood movie but no studio wanna touch it, elp!" I could see it. But...the only way in which Brigade needs funding it's in that it'd be the third time nobody likes it.
But again, if people fund it, why would I be angry at him?
If anything I should be angry at people
for not considering this factors.