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Superman Returns Superman Returns box office: an Explaination

Excel

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I made this cause I am sick of Singer taking heat for Supermans box office dissappointment. His movie coulda been more awesome, but it was still a good movie, and, contrary to popular belief, got good word of mouth, and; given the circumstances, got extraordinary box office legs.

This is all about showing why Superman’s release date of June 28th is why Superman disappointed, and NOT because of lack of action. This is going to examine Superman’s box office after pirates of the Caribbean 2 opened, so will start with Superman’s second Friday, but first, a little review.

Superman’s 108 million opening week was more than stellar, and 26% better than Batman Begins. If this has kept up, Superman would of finished with 260 million domestically. Superman had approximately 120 million bucks by the time Pirates opened and was off it’s 53 million dollar opening weekend. It’s drops over the week were good. It dropped less than Spidey 2 and War of the worlds on Monday, Tuesday, and Wednesday. Supes raked in 5.3 million on it’s second Thursday. So with 120 million heading into it’s second Friday, Pirates opened to 9 million in midnights, and 55 million opening day, destroying the records for biggest opening day, biggest single day, and biggest Friday. Meanwhile, Superman got 6.9 million on that Friday, an increase of JUST 30% over the previous day. How does that compare to the past 2 july 4th openers?

Spider-man 2 rose 51%.
War of the Worlds rose 57%
Superman Returns rose 30%.

Supermans word of mouth was in the middle, but I would go 50% would be the minimum it would of risen without Pirates 2. 5.3 + 50% is 8 million for the Friday.

Then we come to Saturday, where Pirates collected an additional 45 million. Superman got 8.5 million on a 20% increase.

Spiderman 2 rose 29%.
War of the worlds rose 27%.

Giving Superman a 25% increase from the 8 million from before puts it’s Saturday at 10 million.

Then Sunday. Superman dropped 25%, in line with Spiderman and War of the Worlds. Without Pirates and with supermans word of mouth and adult audience, a 25% would of been in line, and is evident when you look at Supermans Sunday drops in later weekends, which didn’t break 20% several times. 10 – 25% gives Superman 7.5 million for Sunday.

8 million Friday
10 million Saturday
7.5 million Sunday

Supermans second weekend is actually 25.5 million, a 51% drop from it’s opening weekend. Superman Returns actually droped 59%. Supermans current total is 145.5 million domestically after 2 weekends.

On it’s weekdays, superman’s Monday and Tuesday drops do not count as last week’s were inflated. BUT it’s Wednesday was down 59% and it’s Thursday down 54% while Pirates set records for biggest non opening Wednesday and Thursday. Without these, drops would have been 45%ish, similar to war of the worlds. So, that is 12 million(what Superman earned the previous wed+thur) – 45%= 6.6 million, plus the additional 6.2 million from Monday and Tuesday I did not inflate.

Supermans total, heading into’s third weekend, is 158.3 million .

Third weekend: On Friday, Superman rose 38%, while Spidey rose 50%. I think a 45% increase would have been in store. Superman than rose 46% and then dropped 20%, which is pretty much accurate.

So, 3.3 million from Thursday + 45% = 4.8 million Friday. 4.8+ 46%= 7 million Saturday, and 7-20%=5.5 Sunday. Third weekend total is 17.3 million, down just 34% from the previous weekend (superman actually dropped 40% on this weekend). Supermans total is now 175.6 million, or 12 million ahead of Supes pace.

From here, supermans drops would have increased slighty. Its weekdays were down 35% from the previous week (and yall say it had bad word of mouth – roll eyes). No pirates, that’s 30%. Its weekdays 12.8 million. So 12.8 million-=30%=8.9 million.

Fourth weekend, Superman dropped JUST 38%. No pirates 2, I would have it around 35%. 17 million=35%=11 million.

Supermans total is now 195.6 million, or 18 million ahead of what superman returns actually did.

Weekdays, superman dropped an average of 45% while pirates kept owning, so I would make that 40%. 12.8-40%=7.7 million. Superman would of crossed the 200 million barrier, and would have 203.3 million.

The following weekend, superman dropped 47% suffering an enormous theater count loss(-800 locations). Realistically, had the film been holding better, it would not have lost theaters. No pirates+better holds would be a 35-40% drop maximum. Ill go with 40%to keep things un biased. 11 million-40%= 6.7 million. Superman now has 210 million total and continues chugging.

Its weekdays dropped an average of 39%. No theater count loss or pirates 2, 30% would be in store. 7.7 –30%=5.4 million.

Weekend, superman dropped 42% while dropping more theater and pirates held great. Take these out, its a 35% drop. 6.7-35%=4.3 million.

Suprmans total is now 220 million.

Weekdays dropped 45% with continuous theater loss. I see 40% drop. 5.4 – 40% = 3.3 million.

Weekend, superman dropped 42% as it dropped below 2000 theaters when it started at over 4000. Without so much ****, look for 35% max. 4.3 –35%= 2.8 million. Superman is now at 226.1 million.

Weekdays, superman fell 44%, down 350 theaters from the past week. I would give it around 40%. 3.3 – 40%=2 million.

Weekend, superman 1000 THEATERS and drops 43%. less theater drop and no pirates 2, drop is roughly 35%. 2.8-35%= 1.9 million.

Weekdays, superman drops 30% while losing theaters. I would give it 20% without such drops. 2 million-20%=1.6 million.

Supermans total is 231.6 million and going, and this when supermans legs finally kicked in.

Weekend, superman drops just 8% when it finally only loses 70 theaters. I would say 5% without pirates which was STILL cleaning house.

1.9 million-5%=1.8 million

weekdays were down 25%, which I would say would be 20%. 1.6-20%=1.3 million

the weekend was labor day and superman rose 30%, which I would make 40%. 1.8+ 40%=2.4 million.

At this time, superman’s total would have been a very leggy 238 million, and a total around 245 million is where it would of ended up.

Things to improve upon from sequel & suggestions

-get the kiddies into it
-get the girls into it

those will sound strange, but according to w.b. themselves, the audience was equally split from under 25 and over, but when it came to 18 and under, they account for just over 40% of the audience, meaning that people 19 years and older made up 58%, or 116 million dollars worth, of superman’s gross. As well, 58% of the audience up until its second weekend, had been make. Meaning just 42% was females.

As it is now, I would just open superman up july 4th 2009. As the only major sequel of the summer in a time where sequels reign supreme at the box office, Warner Brothers would be nuts to pass up the chance at Superman 2 be the event movie of the summer where as in 2010, it surely would not be; not with SHREK 4.

If you go for the 5 day and give it physical villain and a Superman Returns sized marketing push, I would say look for 110-115 million for the 5 day ( a 35% increase over Superman Returns), and if the film’s quality is up to par, a total over 260 million domestically is defiantly doable, with 300 million possible if the film is better than RETURNS, it opens to 115 million, and the competition isn’t as big as say, 2006. Either way 250 million domestic guarantees their goal of 500 million worldwide, as Pirates mauled Superman overseas far more than it did in the united states, but that is a different story touch on later.
 
Ugh, wasn't there an entire box office thread full of this junk during superman return's release?
 
Well, it seems to need to be restated.

Nice hypothetical, by the way. Skimmed most of it, but got the jist of it.
 
There was a reason the last one was closed. First valid complaint gets this thread nixed as well. I recommend you all behave. :)
 
Why do the film's defenders care so much? I just don't get it. I've liked plenty of films that fail but I don't make it my life's work to defend them. Just watch it on DVD and be happy you like it and were not dissapointed like most people were. Which is why it did poorly.

A box office dissapointment is a dissapointment no matter how you spin it, and the reasons are many, just one is POTC2. Word of mouth was poor, no matter what this thread topic says, mostly due to lack of action, and the marketing was terrible.

If the second biggest Superhero's movie makes $400 million less than Spider-Man, something is wrong. Do you realize that Meet the Fockers made $500 million worldwide. That's $100 million more than SUPERMAN! A failure is a failure. Why do you keep at it?
 
Again, it's box office cost vs. reward.

The film cost $250 million (budget and marketing), it took in $400 million worldwide in which about half goes to the studio. As far as Box office, it was a failure. You can't spin it any other way.

Yes, yes, I know, DVD toys and other stuff probably pushed it to a profit, but so what. A box office failure is just that, a failure at the box office. The other stuff is only a book keeping stat.

My question is never answered. Why do the defenders care so much? You love the film, that's great, you can watch it on DVD any time you want. The film's box office take should not concern you one bit unless you work for the studio and are getting a cut of the profits.
 
Actually that isn't how it is at all. It goes by weeks. Warner's got roughly 80%of Superman's opening week, then it dwindles down. For movies like Superman who do not have great legs but big openings, they get a lot more than half of the money.
 
Actually that isn't how it is at all. It goes by weeks. Warner's got roughly 80%of Superman's opening week, then it dwindles down. For movies like Superman who do not have great legs but big openings, they get a lot more than half of the money.


It all averages out to about 50%. Plus, in some overseas markets, the theater get more than 50%. The aggregate average is always 50%. That's a fact.

Even if you want to claim that they got 60% of the $400 million. That's still less than $250 million it cost to make it.
 
For movies like Superman who do not have great legs but big openings, they get a lot more than half of the money.
Hence all the emphasis on front-loading. :D



Don't forget Matthooper, it's not just ROI but how fast they can collect it. If it's a choice between making back the prod budget and P&A costs in three days knowing the rest is gravy over the course of say a month in wide release, verses waiting three months before collecting the gravy, the studio is gonna shoot for the opening weekend. This isn't what exhibs prefer mind you, but it's what studios are doing these days.

Obviously, a franchise like Superman has many more outlets for profiting from the trademark, so underperforming at the B.O. isn't *that* big of a deal when all sources of revenue are factored into the big picture. That said, I'm sure Warners was expecting and would have preferred to see SR do better at the B.O.
 
Thank you Excel, interesting stuff. Great suggestions on the sequel release date and story points.

I've said it before but who would dream of being a noble, relentless heroic saviour with your eyes cast towards heaven, when you could imagine yourself a drunk backstabbing murderous thief with black eyeliner?
 
I don'y understand why anyone cares about Box Office. I mean seriously anyone who slates or defends a movie based on its Box Office shouldn't really be talking about movie's in the first place. I enjoyed Superman Returns and the fact it didn't have a wide profit margin is not going to change that. i hated Batman Begins and the fact that that was a success isn't going to change my opinion on that either.

Defend the movie based on it's entertainment value, slate the movie based on it's enterainment value or lack there of, but please leave the number crunching to the fat cats in Hollywood.
 
I don'y understand why anyone cares about Box Office. I mean seriously anyone who slates or defends a movie based on its Box Office shouldn't really be talking about movie's in the first place. I enjoyed Superman Returns and the fact it didn't have a wide profit margin is not going to change that. i hated Batman Begins and the fact that that was a success isn't going to change my opinion on that either.

Defend the movie based on it's entertainment value, slate the movie based on it's enterainment value or lack there of, but please leave the number crunching to the fat cats in Hollywood.
Those who want to see a successful movie francise certainly hinders on the results of the box office numbers. When the masses are not flocking to see this movie then it tends to affect the outcome of a sequel. Many of us certainly want to see a quality and entertaining film and for some Superman Returns delivered and for others it did not. If those who produce these films are not satisfied with the results then us fanboys may not get another film. So Box Office numbers do matter.
 
That was way to much to read. They aren't paying us from that box office, why should we care so much?
 
I don't understand why anyone cares about Box Office.
It's the same reason people care about Nielsen Ratings and critical reviews: they're yardsticks by which fans can assess the popularity and "worthiness" of the object of their affection. Because when that object is showered with praise by the public at large - as gauged by how much said public actually spends (money or time) on said product - then the fan feels vindicated for their fanship.

Admitting to liking POTC2 is easy; saying you liked Gigli is embarrassing. LOL ;)
 
Comeon, the entire "Its a Winter movie" argument is so weak. The movie did not get good word of mouth. You can tell good word of mouth by box office reciepts.
 
Yes, it did get good word of mouth. The box office receipts are full of loop holes with this movie.

Its 3.9 multiplier is decent.
Its 2.45 5 day multiplier is GOOD.

BUT, factor in that

1)the most hyped movie all time opened in its second weekend
2)they had the same audience

Supermans numbers become GREAT. It could of been TITANIC, LORD OF THE RIUNGS, BATMAN BEGINS-any movie in supermans place, and they all would have been crushed too.

supermans numbers are decent as is. given the situation, it did great.
 
All I can go by is personal experience......My son has asked to go to multiple viewings of all comic book based movies (that he's allowed to see...no "R" movies for him).....but only saw SR once.
 
SR is not a children movie. Which I'm most glad for.
 
SR is not a children movie. Which I'm most glad for.

But....in a discussion of why it didn't do as much box office as some expected....examples of kids not wanting to go to repeated viewings of it are one explanation.

My son is now 14 years old....we regularily watch comic based movies at the theater and at home on video....we have watched then all multiple times....except for SR.

The Superman character and world is "child friendly".....but SR didn't seem to connect with as many children as previous incarnations have. And that also seems to be one of the reasons it didn't have sensational box office.
 
SR is great for kids because if they ever have any trouble falling asleep you can just put that movie on for them.
 
But....in a discussion of why it didn't do as much box office as some expected....examples of kids not wanting to go to repeated viewings of it are one explanation.

My son is now 14 years old....we regularily watch comic based movies at the theater and at home on video....we have watched then all multiple times....except for SR.

The Superman character and world is "child friendly".....but SR didn't seem to connect with as many children as previous incarnations have. And that also seems to be one of the reasons it didn't have sensational box office.

It certainly is the explanation for both the BO results and me thinking the BO says nothing about the quality of a movie.

SR is great for kids because if they ever have any trouble falling asleep you can just put that movie on for them.

Or Citizen Kane, 2001, A Clockwork Orange, 8 1/2, Taxi Driver, Touch of Evil, etc.
 

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