I got into Batman , Superman, Spiderman, and several other comicbook characters via live action films and tv shows, since I was child basically.
I didn't start reading Batman, Superman, and Spiderman comics till I was 12 or so.
Batman 89, The Reeve Superman films, and the 70s Spiderman and Hulk tv shows led me to seek out the comics as I got a little older.
That's one of the reasons i've never been as dogmatic as my fellow fanboys who demand that the films and tv shows mirror the comics 100 percent.
The live action films can be a starting point which can lead to the comics if one gets really interested in the characters.
So for me , its the live action films more than the Animated Movies. That's nothing against the Animated movies.
BMOTP is one of the best Batman films period, and can hold its own with several of the live action Batman films, including the Nolan films imo, as controversial as that may sound.
My preference overall though, tends to be the live action films and tv since that's what got me into the comics.