Movie-based ARGs/Viral Marketing- Where did they go?

[MOVIELORD101]

How come we haven't gotten any more movie-related ARGs from guys like 42 Entertainment? You'd think with social media they'd become more common! Is it really because the last 2 major ones they did were for movies that didn't do that well?

 

[Arachnerd]

I'll never forget Cloverfield's. That one was just spectacular.

 

[writer0327]

Loved the TDK virals! Those were the best 42E ever did.