And that's exactly what most consumers will say-other than not being able to see a difference and "why isn't this full screen?".
Sadly, most Americans can't tell a difference in VHS and DVD....so BluRay/HDDVD have a REALLY big hill to climb. Studios haven't quite figured out that you can't FORCE things down consumers' throats....
If SED TVs hit market within 2 years-or next year as some hope-that will drive down the price of true HD considerably. Truth in advertising is more of a barrier than price....