The Dark Knight New York Times Online Article

[Peege]

http://cityroom.blogs.nytimes.com/2008/06/03/holy-viral-marketing-batman/

Tiny blurb. But maybe this is a sign of things to come....

 

[Redd]

That was hardly anything.

Basically it just sumed up the ARG in a 3 sent. para. and it does not do it justice.

 

[emj2006]

Yeah....end of story...CLOSE!!

 

[highscorefilms]

Agreed. It's neat that the viral campaign can get a mention in the New York Times, but seriously, they are WAY behind on this. If they didn't do a piece on the Dentmobiles or the insane" running around Times Square in make-up" event, then the Times doesn't give a flying foot about the campaign. Sadly, most of the sites they gave are now defunct, meaning a late-comer clicking on those links would get nowhere fast.

In short: viral marketing, good. New York Times throwaway piece, bad.

 

[Jokers_Wild]

That sucked. I feel bad for the people that didn't know about this stuff last year when it was all so fresh and exciting! Not the same now, trying to play catch up with these viral sites. It's very, very old.

 

[LostGuy]

Sad. It doesn't do the ARG any justice at all.

 

[danb26]

Really doesn't do justice to this, ARGs or journalism.

Fricking awful and so out of date! That's actually a bit pathetic, it's like they stumbled over someone's blog a few months back and then wrote stuff down without doing any research.

By eck!

 

[The Jester]

Sad. It doesn't do the ARG any justice at all.

but now, hundreds of more people have a slight clue as to what we're doing which they didnt know before.

 

[danb26]

Yeah, but not properly, it just throws some things out there. It would have been nicer to see a 'proper' article.