Such pics now routinely fit the description of a "troubled" project, with "troubled" the new normal. And key players in the f/x biz say that with crunches mounting, it's only a matter of time before some f/x-heavy tentpole can't meet its delivery date -- a nightmare no studio has faced since "Titanic." Should a tentpole be forced to change dates, the ripple effects on a studio, its rivals, exhibitors and tie-ins will be widespread and injurious to bottom lines.
"I think the day (the system) breaks is the day everyone will revise their thinking," said Marvel exec VP of visual effects Victoria Alonso. "Until that day comes, filmmakers are going to push it to the limit. I think it's sad that we will have to watch one of us fail to learn our lesson."
The stresses that studio tentpoles are creating for the vfx industry are not new, as Variety reported in its May 28, 2007, issue. But they have worsened across the board.