Could care less about Disney. Disappointing to see a Spielberg film get this reception.
He shouldn't have directing this then. Everyone and their mother knew this film wasn't going to be making money.
He shouldn't have directing this then. Everyone and their mother knew this film wasn't going to be making money.
That article is an over-exaggeration. Spielberg hasn't directed tentpoles consistently in years and years. A large chunk of his later career has been dramas. Also, if the general audience doesn't see films anymore because of who stars in it, they definitely won't go see films because a certain director is behind the helm.
To be quite honest, this movie bombed for three reasons. One, it's a crowded summer. Two, it's the BFG. And last but most important, the trailers and other promotion just didn't look appealing.
i think they didnt promote it enough.
The writing's been on the wall for a while now that original, risky material has gone bye-bye. And not even this was an original property - it's based on a book. If it's not a sequel, reboot, TV show, comic or cartoon, forget it.
What's really terrifying is that Ninja Turtles, Batman/Superman, Warcraft, Independence Day and freakin' Steven Spielberg all underperformed. They should've been no-brainers.
I've read that Spielberg's contract dictated it had to be released either on July 4th weekend or Christmas. Disney probably didn't want to eat into Rogue One and Moana hence why they picked July. I personally think it would fared better at Christmas.
Well, they assumed wrong. For me, I was actually irritated like hell. We have Spielberg finally returning to the fantasy genre. We have Spielberg directing his first film for Disney. And it's about the damn BFG.
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Well, you can see it elsewhere as well.
Dr. Strange - November 4
Moana - November 23
Rogue One - December 16
It's basically all compacted into one month and 11 days rather than spread out more. Unless there's a big Disney movie I don't know about Sept, Oct, Jan.
I would have placed Strange in early October, using Halloween to aid the marketing of it - that's when people are all into spirits, magic, and etc.. I would have put Noana closer to early to mid November. At least. Spreads it out further so they can spend more time focusing on the marketing and distribution of each rather than compacting it into a small window.
... that is if this is up to Disney rather than someone above them or having to meet theater requirements? As said, tightly compacted like that - they're competing against themselves.