Superman (2025) Marketing Thread

[Lily Adler]

Disappointed that he didn't suplex him into a crater.

 

[DCDAVE]

It’s interesting that Gunn has not shown Superman using his powers. Obviously the second trailer will show a glimpse of his pow but I would love to see “Top Gun” flying for the Super Bowl teaser.

 

[Sawyer]

 

[Sawyer]

I wonder if the new season of My Adventures With Superman will be ready to go by this summer. Could be an opportunity to cross promote with Corenswet and Jack Quaid.

 

[Sawyer]

 

[GreenKToo]

I'm generally curious on how superman opens.
Will it be similar to S:TM, credits zooming, score blairing, or,

more of a montage of Superman's past up to the present, ie, showing his rocket crashing in SV, the Kent's finding him, Clark in metropolis, him fighting different villains, etc.

 

[Mysteryman]

I'm generally curious on how superman opens.
Will it be similar to S:TM, credits zooming, score blairing, or,

more of a montage of Superman's past up to the present, ie, showing his rocket crashing in SV, the Kent's finding him, Clark in metropolis, him fighting different villains, etc.

Kind of like how The Incredible Hulk (2008) did it. They showed Banner’s origin during the opening credits.

 

[GreenKToo]

Gunn doesn't need my advice, but I feel some of the marketing should be Lex focused.
Show him being the ba$tard that would steal 40 cakes.

 

[Mysteryman]

Gunn doesn't need my advice, but I feel some of the marketing should be Lex focused.
Show him being the ba$tard that would steal 40 cakes.

Well in the first Superman film to star Christopher Reeve,
Lex did far worse.
He killed someone with the touch of a button.

 

[Babillygunn]

Well in the first Superman film to star Christopher Reeve,
Lex did far worse.
He killed someone with the touch of a button.

That scene legit freaked me out as a kid.

 

[jetage]

So Sunday is PuppyBowl and is anyone assuming that will be the start of a more aggressive campaign? That is almost five months to the day of the opening, next move a full preview?

Or are people thinking it is still early for anything like that?

 

[TheGDBatman]

I don't think marketing will ramp up until ~3 months out. With their planned "Summer of Superman" it makes sense to me that marketing will kick in around May and then continue full force until the release date. Until then, we'll probably get bits and pieces to keep audience awareness up.

 

[Mysteryman]

I don't think marketing will ramp up until ~3 months out. With their planned "Summer of Superman" it makes sense to me that marketing will kick in around May and then continue full force until the release date. Until then, we'll probably get bits and pieces to keep audience awareness up.

Yes.
And I think whatever we get from the Puppy Bowl segment will be fairly Krypto centric,

 

[DCDAVE]

Yes.
And I think whatever we get from the Puppy Bowl segment will be fairly Krypto centric,

It would be fun to see the scene with Krypto and Mr. Terrific.

 

[NotToday]

Well, I don't feel "betrayed" (LOL), but it is a little disappointing that the only new thing to come out from the SuperB owl is the Gardner gifs. Seemed like a good opportunity for something more substantial.

 

[Enriquespy]

We expected a teaser, and we got a pun in return.

 

[NotToday]

There's also this Krypto gif I guess:

 

[NotToday]

Quote concerning the marketing:

Said Safran: “We’re leaving no stone unturned when it comes to ensuring that audiences know about and experience our film. We feel good. If there’s a moment that we don’t feel good, we’ll do something about it in a tangible fashion.”

The Conjuring franchise producer emphasized, “We have the full support of DZ [Zaslav] on all fronts — he loves what we’re doing, loves the movie, and has really rallied the whole company behind Superman for this summer. You’ve all seen what can happen when Warner Bros Discovery gets behind a Barbie, a Beetlejuice, a Wonka or Kong, and that’s the way it’s being treated right now.”

DC Chiefs On Exit Of Warner Bros Marketing Boss & How David Zaslav Has “Rallied The Whole Company Behind ‘Superman'”

Warner Bros Discovery CEO David Zaslav has a Superman promotional blitzkrieg in the works, one similar to what the studio executed with Barbie.

deadline.com

 

[NotToday]

And from another report:

Right now, however, the focus is back on Superman. Gunn is returning to Atlanta this week to continue the post-production process on the movie. And while there aren’t any major plans for DC Studios to be at San Diego Comic -Con, the division plans on making a splash at CinemaCon, the annual gathering of theatre owners at the top of April.

DC Studios’ Slate Evolution: Some Projects Put on Backburner as Others Are Full Steam Ahead

Two years after James Gunn and Peter Safran unveiled an ambitious slate, the duo offer updates on what they’ve found along the way (‘Clayface’) and what has hit “speed bumps” (‘Waller’ and ‘The Authority’).

www.hollywoodreporter.com

 

[Sawyer]