gimmen64
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Superman Returns Struck by Consumer Kryptonite
EA forced to rely on Madden for holiday sales.
by Hilary Goldstein
December 5, 2006 - A Bank of America analyst, speaking with forbes.comhttp://www.forbes.com/personaltech/...s-retail-cx_mk_1204markets06.html?partner=rss, revealed that early sales of EA's Superman Returns "have been disappointing." Analyst Michael Savner went on to state that "there is even more pressure on sales of Madden NFL 07 and FIFA 07 to deliver strong results in order to meet its third-quarter 2007 revenue guidance." Savner expects Madden and FIFA to earn $242 million for this quarter.
The new of lower-than-expected sales of Superman Returns has yet to negatively affect EA's stock. Shares were up 1.9% for the largest third-party publisher at the end of early trading.
http://ps2.ign.com/articles/749/749194p1.html
SR has failed in every way so far. Its really disappointing.
EA forced to rely on Madden for holiday sales.
by Hilary Goldstein
December 5, 2006 - A Bank of America analyst, speaking with forbes.comhttp://www.forbes.com/personaltech/...s-retail-cx_mk_1204markets06.html?partner=rss, revealed that early sales of EA's Superman Returns "have been disappointing." Analyst Michael Savner went on to state that "there is even more pressure on sales of Madden NFL 07 and FIFA 07 to deliver strong results in order to meet its third-quarter 2007 revenue guidance." Savner expects Madden and FIFA to earn $242 million for this quarter.
The new of lower-than-expected sales of Superman Returns has yet to negatively affect EA's stock. Shares were up 1.9% for the largest third-party publisher at the end of early trading.
http://ps2.ign.com/articles/749/749194p1.html
SR has failed in every way so far. Its really disappointing.
