I think Marvel really dropped the ball not advertising The Incredible Hulk at Superbowl. At least a teaser, it doesn't even have to show the Monster. But in hindsight, this past Superbowl was the second most watched tv even EVER, only behind the M*A*S*H finale. And the exposure must have been great for Ironman, but what of the other 2 Marvel properties due out this year? Hulk and The Punisher. Lets not have any repeats of 03/04!