Mistake #3: Declaring Valentine’s Day a ploy for consumers
No matter how you rationalize it, the holiday is not going away. Even if your partner trumps your own disdain for the day, the risk of going along with her is too great.
Why it’s bad: It feels like an excuse. Despite all the arguments against the day, it comes down to celebrating your relationship. “In the larger picture, cultural rituals like Valentine’s Day structure opportunities to do good things that we could do any day, but usually do not,” writes social scientist
Bill Doherty in Psychology Today. “The year I took my wife to Subway on February 14 was the low point. Eventually I realized that the cost of minimizing Valentine’s Day—the disappointment and the missed opportunity to connect—is greater than the benefits of maintaining my freedom to be spontaneously romantic on my own timetable.”
The fix: If if really pains you to observe the date, celebrate your valentine the day before. You can also keep it low-key. Dinner is optional. The most important thing is to set aside time to talk about things that aren't "important." "Have a 10-minute conversation with your partner about anything besides kids, work, money, or domestic responsibilities," says Orbuch. "I found that the '10 Minute Rule,' practiced daily, increases intimacy, bonding, and happiness." Take a drive or rent the movie you watched on your first date: external triggers that don't cause stress can help take you back to the way you were before your everyday lives trumped romance.
http://shine.yahoo.com/event/valentinesday/6-mistakes-men-make-on-valentines-day-2446085/