Theater Owners Seek New Rules About Trailer Length

The reasons are valid.

It is time to usher in a new era of trailer editing: I do not like seeing an entire film in 2.5 minutes. My favorite type of teaser/trailers are along the lines of what Kubrick shot for The Shining.

 

I'm all for it. Trailers for movies that are driven by plot alone essentially show you the short version, hoping you'll come back in four months and watch the extended cut.

 

Seems ok with me. I enjoy trailers before films but they don't have to be so long.

I can remember the old Titanic trailer that was over 5 minutes.

 

I went to see Star Trek Into Darkness and it was well past 20 minutes before the actual movie itself came on after it's posted time. There are too many and too long trailers for movies these days. I like trailers but they are becoming more and more a nuisance.

 

I wonder if it's not the length of the trailers, but the number of them attached to a film.

I go to Regal - there's five to six two-minute trailers attached or 12-15 minutes.

HOWEVER

I go to Dipson - there's two to three two-minute trailers attached for the same EXACT movie 6-9 minutes.

MAJOR difference.

So part of me has to wonder, is the nuisance not the way studios are runnings things - but the way theaters are? And if the trailers become shorter, would these same theaters just add another film to their roster of trailers attached to a certain film? I'd rather, if possible, have more theaters do what Dipson does than for restrictions to be placed on the film studios. And because of that observable difference, I do have to question if this isn't the theater's policy fault. The best way to do this, I think, is to follow what theaters like Dipson does - fewer trailers, and have the trailers more specifically geared towards that film's prime demographic. Sometimes I see a horror film and see a romantic comedy trailer attached, an extreme example but it does feel like there is no thought on what trailers to show before a film. And making it more exact and decreasing the number of trailers shown does seem to be the optimal route to go in. Or maybe that's not economically feasible, I don't know, it's just what I would like to see.

Same running time, but less trailers and ones that are better directed at the audience at hand rather than a grab-all bag.

 

Half the time I can't remember what movie I'm there to see because they play so many damn trailers. I'd say five is the limit and no more commercials. If they are going to show commercials it needs to be before the start time.

 

Trailer editing has gotten so good over the last 15-odd years that I'm sure a movie could be sold just as well in 2 minutes as in 2.5. Plus, these days we're shown too much as it is. I'm fine with shortening the length.

 

Not sure how I feel about this, trailers are a big part of my theater going experience and it's something I always look forward to.

 

I dont care either way, I like the trailers and have never , ever, complained about the length.

 

I agree 100%. Whenever I go to a Regal theater, they always show 15+ minutes of trailers (especially before a tentpole). AMC theaters show about the same. Whenever I go to a Movieland theater, they show three trailers then the film starts. The length of the trailers are irrelevant. It's the amount of trailers the theater decides to show that is the problem. Maybe why Movieland shows fewer trailers is because it's a smaller chain? Who knows? But they are doing it right.

With that said, trailers are a staple of the theater experience (especially when they are tentpole films). However, I can see why 20 minutes of trailers can be aggravating.

 

I do like the trailers but the length and the numbers just pile up the time. If they can reduce one or both it would be a nicer experience. It's like candy. Get too much and it'll sour your stomach.

 

I enjoy trailers honestly what pisses me off though is when they play actual commercials that you see on tv in the theatre.

 

I say first teaser a year - 6 months, full trailer 4 months out.

 

this....

 

"Movies couldn't be marketed until four months before their release dates"

Yeah good luck with that **** lol. I'm opposed to all this. Leave it the way it is.

 

I'm fine with the 2 minute thing. I don't really mind the length either way. But the 4 month rule....no. Just imagine if the MOS teaser attached to TDKR came out in February.

 

I'd tell the theater chains to shove it honestly. I do agree about trailer length, but they're worried about how many showings they can get into a day, not about ruining the movie like I am. The events of the last year have really turned me against movie theaters.

 

I propose that trailers for Tyler Perry movies should only be attached to other Tyler Perry movies.

 

i sometimes get car commercials or something similar. thats a bigger problem. trailers are around 5-7 minutes.

 

I am for this idea.

I am only human and can't keep myself from watching trailers, but the shorter they are the less chance of spoiling anything from the movie itself.

 

NO NO NO NO NO

BAD and STUPID!!! I don't get why some of people don't like trailers (Length doesn't matter). Without trailers how do you get excited about any movies???
Leave it the way it is!!! The public, Ugh! Always have something to complain about. :/

If anyone doesn't want to sit thru all the trailers, arrive late, then. I love trailers, but if any doesn't interest me, I will just get on my cellphone. NO frigging big deal!

I say with the trailers you still basically have the FREEDOM to do whatever you want- Come late, talk, using cellphone... until the movie starts... Fair? Please do that, so those of us DO want watch trailers are not effected by this stupid rule.

 

I think they should do away with trailers and just stick with teasers. Half the time trailers spoil all the major plot points of a film.

 

this is genius!