enterthemadness
The Triumvirate
- Joined
- Jul 9, 2005
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Studios want to test this out...and for $49. Personally, I like the theater or waiting for the dvd to come out.
http://www.chud.com/index.php?type=news&id=10826
http://www.chud.com/index.php?type=news&id=10826
The only question is which title is going to kick off this experiment, and the answer isnt that surprising. It appears that Michael Bays Transformers will claim the mantle. According to techie site Uberpulse.com, the film will debut on July 3 on cable PPV for the upper-range price of $49. The storys short on details beyond that, so I cant tell you for sure that it will only be cable PPV, as opposed to PPV across cable and satellite systems. Still, either scenario would be a groundbreaker, and studios will be watching the returns and response very closely. Also watching will be theater execs, who are appropriately scared at being dealt another blow to their shrinking revenue.