I've always had this idea for a great Klondike Bar commercial:
It would open on a politician-type walking onto a stage to give a speech, then zoom out until we are looking through a sniper scope. We hear a shot and screams, dont actually see the guy get shot, the shooter grabs his gear and flees the building.
Next shot is his car being chased by police cars, after a "Transporter" type car chase he loses them.
Next we see him pull up to an abandoned warehouse. He goes inside, waiting inside is a mobster-type sitting at a table with a briefcase. We see from the mobster's POV as the shooter opens the case, all we see is the back of the case.
The shooter leaves and returns to his residence. We see him sit down on the coach and turn on the news, reporting about the incident. He opens the briefcase. Last shot is him biting into a Klondike Bar.
Cue: "What would you do-oo-oo for a Klondike Bar?"
My friends have said it's a little sadistic for a tv commercial but I think it's fit right in with the SuperBowl commercials