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So if no one is trying to make a mediocre film, directors are instead 'bunting' to get a full base load for another director to hit a 'grand slam' within the same movieverse? That makes no sense. Directors try to make the best movie they possibly can with what they have to work with. Sometimes they have a ****** bat because that's all the studio game them and that's that. Sometimes directors are just terrible batters and they fail. Every director wants to hit a home run. Not every director can hit a home run. Some first timers get lucky and some pro's swing and miss.
If anyone thinks that Marvel is purposely making easy/formulaic/cheap/cookie cutter lead-in movies so that their team up movies make over a billion dollars is hilariously wrong. Marvel wants everyone of their movies to make over a billion dollars. They all won't because Marvel mitigates risk very well. They know Captain America 2 isn't going to make a billion so they don't sink in $300 million to produce it. The know Avengers 2 will get damn close or exceed that mark again so they will sink in $300 million.
They are trying to make good films, but there is a formula that have pretty well stuck to for all their films, much like EON with the James Bond franchise. Some individual films (Iron Man, Avengers) are more successful than others (Incredible Hulk, Iron Man 2), but they don't stray far from the formula and there really isn't that big of a difference between the good ones and the bad ones in terms of quality. As you said, Marvel mitigates risk very well. They aren't likely to blow $300 million on the next Green Lantern. On the downside, that prevents them from being as ambitious as say...Christopher Nolan, at least since their first film was a success and established the brand.
It makes perfect sense. James Bond is by far the longest lasting film franchise in the western world. Why wouldn't you want to emulate EON Productions?