Black Narcissus
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Budget was 13 million.
Budget was 13 million.
There are conflicting reports. Earlier the 13 million production budget was being used everywhere but more recently the trades are reporting a prod. budget of 30 million with further P&A cost.
3rd update: Refresh for updates Well, its clear: Moviegoers officially hate Darren Aronofskys mother! The film scored a rare F grade from CinemaScore audiences tonight, and there were many rivals heading into the weekend who were expecting that type of reaction. As we heard at noon, the bold Jennifer Lawrence pic is crashing well below its projections with an estimated $8M in third. Paramount has been in this situation before with 2012s The Devil Inside which also earned an F (in fact that year had two more F grade films: the Brad Pitt gangster pic Killing Them Softly and Open Roads Silent House). But they were able to buck that reaction on that $1M budgeted genre pic and make loads of cash with a $33.7M opening, final domestic $53.3M and global of $101.8M. Many attribute that win to a massive TV spot spend. mother! is a different beast at a reported $30M before P&A (some believe its much higher: Lawrence is known to get $15M alone with actors like Ed Harris and Michelle Pfeiffer earning $3M-$5M each. Oy vey.
Its very simple what happened here: Paramount backed an audacious auteurs twisted genre film and aimed to sell it to a mass audience. Its clear why they went wide with this movie and didnt roll out: They knew it would greatly divide moviegoers. Going wide was the only means to make money, especially with Lawrence as headliner. Theres was no winning in a platform release, because bad word of mouth would travel anyway. Paramounts marketing was passionate about the film, worked closely with Aronofsky on trying to craft something cool, and they knew the best place to tee the film off was the fall festival circuits where it was greatly embraced by critics (70% certified fresh). While weve dinged Rotten Tomatoes continually for impacting a wide releases ticket sales, heres another example of the disconnect between RT and moviegoers habits. RT organically favors auteurs. We saw this with Alien: Covenant this past summer which was 70% certified fresh and wasnt one of the marquee tentpoles of the summer with a $74.3M domestic take.
Im informed that there was a lot of last minute TV spot spend by mother! in an effort to hopefully spur a Devil Inside type of B.O. halo. Last weekend, Paramount had a custom in-theater trailer for mother! on It telling moviegoers In one week, in this theater, one movie will mess you up for life You will never forget where you were the first time you saw mother! After the movie, visit the box office to get your tickets. One rival marketing head told Deadline, If I was a horror fan and then went to see mother! Id be pretty pissed because its not your run of the mill Screen Gems film. What could Paramount do? How else could they sell this movie? mother! is largely a silent movie and then gets really gonzo toward the end. There is a gripping, WTF is going on now? sensibility to the film, and in that sense, the marketing arguably didnt betray.
Some will argue that it was suicidal for Paramount to put mother! right behind It. True, horror films are generally spaced out on the calendar by four weekends or more, but it really didnt matter if you put mother! in the dregs of August: People were still going to hate it. These edgy auteur films are meant to be made as works of bold cinematic art; any distributor is lucky to make a buck off of them, and they never make money, read Nicolas Winding Refns Neon Demon ($1.3M), David Lynchs Lost Highway ($3.7M) and even earlier Aronofsky works like The Fountain ($15M global B.O., $35M production cost). Its just about who is brave enough to invest in them.
Another problem with mother! was that Lawrence was playing against type as a frightful woman versus the heroic, kickass we know her for in Hunger Games, Joy and American Hustle. Her fans, who turned out at 38%, didnt appreciate that and gave her an F tonight. Forty-three percent came out because they thought mother! was a horror film, and they gave it an F. Females showed up at 56% with 82% over 25. Both demos graded mother with F. Aronofsky fans gave mother! its best score of C+, and they repped 10% of Friday nights crowd.
Saw this again last night and hearing people's reactions of how stupid it was because they didn't get it made me chuckle. A ton of them then proceeded to say they wish they saw IT again because that was a "real" horror movie. I honestly feel, like Requiem for a Dream, this will develop cult following and in turn become recognized in the years to come.
Convoluted, confusing & cryptically stupid. Jennifer Lawrence should stick to teaming up with Bradley Cooper. Absolutely dreadful. 1/10.
Well, you KINDA need a bit of a refresher on basic Bible stories if it's been a while too.
Kind of makes you wonder for all the people who have seen it, claim they don't get it and thus don't like it, also claim to be devout Christians. Then again, The Book of Genesis is probably the most memorable part of the Bible for Christians--I'm an atheist and I immediately picked up on the parallels![]()
^^Trying to lure as many people as possible into seeing this because they know WOM will be toxic.
Well i adored this crazy little psycho film. I just can't stop thinking about what everything meant. I actually love when a film overwhelms me like this. Things can get so predictable these days, so i actually love it when a movie can make me say "what the hell is going on!!!!" over and over again. Definitely not a flick for conventional audiences.