dhandler01
Hug someone you care about...and be safe friends!
- Joined
- May 31, 2014
- Messages
- 12,247
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It most likely isnt going to put up great numbers, but it doesnt have to and while I know some (especially at BOT) seem to think WB didnt do enough to market this I think they did the right thing holding off. First of all I dont think they had any clue the critics would like it (and by the time they did removing the embargo would have helped almost zero anyways) and second I am not sure a marketing blitz would have made much of a difference either. I think this is the type of film that will make money based on WOM more than anything else. Outside of Sonic there is nothing coming out the rest of this month (unless you consider Call of the Wild a threat which I didnt even now was a thing until last week) so BOP can ride free for a while.