THAT's why I don't get steamed when OMEGA FLIGHT is billed as a mini. Launching an ongoing is hard because even if you have an A-list creative team like IRON FIST, sometimes they fall through after 5-6 issues in terms of sales. Mini's have been on the rise for the past 2 years for that very reason. And in terms of IRON FIST you really can't blame Marvel too badly. It has an A-List creative team of Aja doing most of the art and Brubaker the top creditted co-writer; he's not Bendis, Millar, or Whedon but he's making steam with UNCANNY, DD, and CAP. IRON FIST supposedly gained some hype after donning the DD mask in CW tie ins. And #1 was advertised, and had WIZARD coverage twice, and it STILL couldn't debut in the Top 50. So, basically, even under the best climates, getting a new ongoing to hold steady sales for more than 6 months is hard and thus why so many comic launches are minis.