Sci-Fi Dune

[Doctor Jones]

How did Blade Runner 2049 have terrible marketing? They gave it a huge push.

It was, but in hindsight, you couldn't tell what it was even about. It was so vague. It just sold it on the Blade Runner name. And since it's a cult movie, that's not enough. I do think you could have gotten people interested in it more if we had just known what the hell the basic premise was.The trailer make it about some guy gets involved in some conspiracy... or something? How are people supposed to care if it's as vague as that?

Would it have guaranteed it to be a huge hit? No, it's a film that may have been overestimated and expensive for it's own good when it comes to success, but I do think it wouldn't have outright bombed the way it did. It could have been more of a Fury Road thing at best. Stellar? No, but the success to failure ratio would have been lessened.

 

[MOVIELORD101]

It was, but in hindsight, you couldn't tell what it was even about. It was so vague. It just sold it on the Blade Runner name. And since it's a cult movie, that's not enough. I do think you could have gotten people interested in it more if we had just known what the hell the basic premise was.The trailer make it about some guy gets involved in some conspiracy... or something? How are people supposed to care if it's as vague as that?

Would it have guaranteed it to be a huge hit? No, it's a film that may have been overestimated and expensive for it's own good when it comes to success, but I do think it wouldn't have outright bombed the way it did. It could have been more of a Fury Road thing at best. Stellar? No, but the success to failure ratio would have been lessened.

That and they were REALLY banking on Harrison Ford coming back when he doesn't show up until the third act. The whole movie up until that point is about finding him, which the trailers didn't make clear.

 

[Doctor Jones]

That and they were REALLY banking on Harrison Ford coming back when he doesn't show up until the third act. The whole movie up until that point is about finding him, which the trailers didn't make clear.

Yeah, I think they were trying to ape the whole legacy TFA thing. Deckard isn't quite as iconic as Han Solo.

It could have just been marketed as a replicant detective in a world of replicants trying to solve a mystery of a dead body or just come out and say a replicant is pregnant. That doesn't give anything away about the main story. It's the premise.

 

[Schlosser85]

Yeah, I think they were trying to ape the whole legacy TFA thing. Deckard isn't quite as iconic as Han Solo.

It could have just been marketed as a replicant detective in a world of replicants trying to solve a mystery of a dead body or just come out and say a replicant is pregnant. That doesn't give anything away about the main story. It's the premise.

And then Ford showing up in the third act could have been a surprise reveal.

 

[Doctor Jones]

The thing they should have kept secret was K's story. That to me is the real story and mystery of the movie.

You can definitely market a movie with a robot detective solving a mystery about robots that can conceive. That's something interesting enough where people could be curious in the very least. At least they'll know what movie they would pay to see.

 

[TheVileOne]

It was, but in hindsight, you couldn't tell what it was even about. It was so vague. It just sold it on the Blade Runner name. And since it's a cult movie, that's not enough. I do think you could have gotten people interested in it more if we had just known what the hell the basic premise was.The trailer make it about some guy gets involved in some conspiracy... or something? How are people supposed to care if it's as vague as that?

Would it have guaranteed it to be a huge hit? No, it's a film that may have been overestimated and expensive for it's own good when it comes to success, but I do think it wouldn't have outright bombed the way it did. It could have been more of a Fury Road thing at best. Stellar? No, but the success to failure ratio would have been lessened.

That was by design. WB and Denis Villeneuve didn't want us to talk about the story at all. I got the riot act after I saw the press screening not to talk about all the plot details in my review.

But even if they were more upfront about K being a replicant, I'm not sure that would've changed very much. Admittedly, the movie is very long.

And the movie never promised that Harrison Ford was going to have a huge role.

 

[Doctor Jones]

That was by design. WB and Denis Villeneuve didn't want us to talk about the story at all. I got the riot act after I saw the press screening not to talk about all the plot details in my review.

But even if they were more upfront about K being a replicant, I'm not sure that would've changed very much. Admittedly, the movie is very long.

And the movie never promised that Harrison Ford was going to have a huge role.

Exactly, and it was a mistake. I think our aversion to spoilers can go too far. Especially if we're robbed of a basic premise.

But yeah, I agree, it wasn't, but I can at least say that people could have been interested in the movie if they knew what it was about. It's a step above what we got. To me, you can't sell most movies if you don't know what they're about, and Blade Runner is not SW, where you can afford to be more vague.

 

[OutOfBoose]

 

[AVEITWITHJAMON]

I’m sure that’s their big money shot for the teaser ending on a sandworm screaming towards camera.

This, end the first trailer with this shot, with something large in the background to show the scale of a sandworm, and people will be interested.

 

[green]

In case you don't want to sing Happy Birthday while you wash...

 

[Iceman]

Not long now. Looking forward to big things.

 

[OfficerK]

I don't think the cinemacon stuff is released to the public though. We might get some articles and tweet reactions from people who saw it. Usually they'll have a cast member or two present and we might get an official poster (different from the leaked one with the stock image background). I'm remembering the BR2049 stuff at cinemacon 2017, all we got was some articles/journalism about what people saw, there was nothing for us to see.

 

[Mysteryman]

View attachment 32706

In case you don't want to sing Happy Birthday while you wash...

I saw one of these set to the Voiceover introduction to Shatner's Trek Series

 

[OutOfBoose]

I don't think the cinemacon stuff is released to the public though. We might get some articles and tweet reactions from people who saw it. Usually they'll have a cast member or two present and we might get an official poster (different from the leaked one with the stock image background). I'm remembering the BR2049 stuff at cinemacon 2017, all we got was some articles/journalism about what people saw, there was nothing for us to see.

Considering the tight lid, even some articles or tweets will do at this point.

 

[KaijuDude1992]

Man I'd take anything at this point as well even if its just detailed descriptions just to keep my own hype going, especially since we aren't likely getting a trailer until WW84 in June.

 

[OfficerK]

Yeah they're playing it close to the chest with this movie. There is pretty much nothing to look at if you want to get a vibe for it. It's driving me nuts, all we got is some semi assembled ornithopters and a leaked poster with a stock image background. And now that all sorts of stuff is either being delayed or cancelled by coronavirus hysteria it worries me. I honestly see that getting worse, not better by fall 2020, so they might go light on the marketing in a wait and see approach in case they push the film into sometime 2021.

 

[Albright]

I doubt, that CinemaCon 2020 will happen...

 

[terry78]

It's definitely up in the air now having any major events in another country.

 

[OutOfBoose]

CinemaCon Will Take Place as Planned, but Increases Safety Measures Amid Coronavirus

They just banned delegations from China, South Korea, Italy and Japan.

 

[Albright]

In Europe events with more than 1000 are being cancelled and soccer games take place without audiences... pretty sure this will happen in America too soon

 

[terry78]

You thought you had riots before.

 

[Marvolo]

Yeah they're playing it close to the chest with this movie. There is pretty much nothing to look at if you want to get a vibe for it. It's driving me nuts, all we got is some semi assembled ornithopters and a leaked poster with a stock image background. And now that all sorts of stuff is either being delayed or cancelled by coronavirus hysteria it worries me. I honestly see that getting worse, not better by fall 2020, so they might go light on the marketing in a wait and see approach in case they push the film into sometime 2021.

Afaik, this film doesnt have a release date in china so they probably have no need to delay it. It may not even make it through the government censors with its esoteric and religious and social elements.

 

[OfficerK]

So cinemacon has been cancelled, no real surprise there. SDCC is probably next, assuming this isn't going to go away anytime soon. Cinemacon was the only event in the near future where we had a chance of seeing/hearing anything new about the film. I've got a feeling we won't be seeing anything about this movie for possibly a long time, as they play it safe in case they delay the film into 2021. I could end up being wrong, hope I am...but it's going to be a rough ride waiting for any news on this film.

 

[Iceman]

So cinemacon has been cancelled, no real surprise there. SDCC is probably next, assuming this isn't going to go away anytime soon. Cinemacon was the only event in the near future where we had a chance of seeing/hearing anything new about the film. I've got a feeling we won't be seeing anything about this movie for possibly a long time, as they play it safe in case they delay the film into 2021. I could end up being wrong, hope I am...but it's going to be a rough ride waiting for any news on this film.

Unfortunately I could see your feeling being right.

 

[kvz5]

Well, with productions being halted, the 2021 slate is going to be barren.